Duct Tape Marketing - Latest Comments in 2008 will be the year of the personalized social business network

Re: 2008 will be the year of the personalized social business network

Webster Jorgensen — Sat, 26 Jan 2008 16:05:45 -0000

I think OpenID and the Data Portability Workgroup will erode the monopoly sites like MySpace, Facebook and even LinkedIn have on profile data and conversations. Profiles will become liquid and niche conversation aggregators will rise. My thoughts.

Re: 2008 will be the year of the personalized social business network

Diane Voisely — Thu, 13 Dec 2007 10:40:11 -0000

This reminds me of when blogging first came into the picture. Interesting post.

Re: 2008 will be the year of the personalized social business network

Marketing Action Program — Tue, 11 Dec 2007 16:08:50 -0000

Stark:

I would venture to disagree - Social media is word of mouth marketing on steroids. As we move forward from the early adopters to the mainstream, the uses for the technology will emerge. The triangle of adaptation is clear, it starts at universities (Facebook) then moves to entrepreneurs (Ning) then main stream (?)

Re: 2008 will be the year of the personalized social business network

Michael — Tue, 11 Dec 2007 02:13:08 -0000

Linkedin is pretty cool & very professional business networking site. You need a job or looking for employees or other various business purposes, the best place to look out for is Linkedin. Linkedin is becoming very popular amongst all the age group. For people who travel a lot there this service I came across through which you can access Linkedin on mobile without internet.
http://modazzle.com/cms/mod...

Re: 2008 will be the year of the personalized social business network

Connie Ragen Green — Tue, 11 Dec 2007 02:04:36 -0000

The use of social media by small businesses appears to be growing. It is much easier to reach someone by sending a message on Ning or Facebook than by email many times. We must continue to educate by example to get more people on the bandwagon.

Re: 2008 will be the year of the personalized social business network

Small Business Marketing — Mon, 10 Dec 2007 22:29:29 -0000

You make some excellent points. However, let us not forget that the average small business person doesn't have the knowledge or time to plow through the morass of information in either venue. There still will be aplace for counselors and mentors of these small businesses.
Thanks for the post

Re: 2008 will be the year of the personalized social business network

Manya Chylinski — Mon, 10 Dec 2007 10:12:18 -0000

It's a good idea to get on the bandwagon (small business use of social media) now, and spend some time experimenting. And just be ready when this comes into its own. I haven't been totally comfortable with that position, but this post reminds me that I need to get there. And soon.

Re: 2008 will be the year of the personalized social business network

Daniel — Mon, 10 Dec 2007 09:36:28 -0000

I agree. I think that with the backlash against Facebook, you'll see more forays--and money poured--into the development of alternate social networks.

Wouldn't be surprised if you're right, John.

Re: 2008 will be the year of the personalized social business network

Rene LeMerle — Mon, 10 Dec 2007 07:13:29 -0000

i think you're right on the money John. I made a similar prediction for 2008(in much less detail) in this Predictions for 2008 in Digital Marketing Q&A - see point 2.

I think the bigger companies will champion the cause in 2008 with a few forward thinking SME's testing the water. Dell have already started this train of social media marketing through corporate communities.

Re: 2008 will be the year of the personalized social business network

Brenda C — Mon, 10 Dec 2007 00:13:05 -0000

Being fairly new to the world of invention and innovation, I had a very difficult time finding all of the resources I needed. When I found a new community for inventors, it made a world of difference! Although the site is still in its early stages, it will eventually be a virtual trade show for inventors! Social business networks such as these are going to open doors for so many people who would not have access to these resources otherwise. The entrepreneurial face is certainly going to diversify!
(this is my first shot at this. I hope I made some kinda sense)

Re: 2008 will be the year of the personalized social business network

AxelS — Sun, 09 Dec 2007 17:56:52 -0000

Yes, social technology will enter the business space all over in 2008. We experienced this with approximately 4,000 Beta Customers in Xeequa, a network that will launch in Q1-2008 - exclusively for business! No head hunting, no advertising, no music distribution, but business introductions, joint sales calls, project sharing, group building and more all across company boundaries. BUT it may take some years for many SMBs to explore, adopt and finally leverage social technologies.

Re: 2008 will be the year of the personalized social business network

ducttape — Sun, 09 Dec 2007 11:25:01 -0000

theGypsy

I agree it will be slow, and those who move now must be willing to do a lot with perhaps little return, but that's exactly what blogging was 3-4 years ago.

Spread the word!

Re: 2008 will be the year of the personalized social business network

theGypsy — Sun, 09 Dec 2007 11:18:47 -0000

To be honest, there is every reason to believe small business (SMBs really) to now be looking at it. It is still an unknown entity. Actually, recent reports show that only 26% of B2B respondents expect to raise SMM budgets next year (compared to Search at 62%).

As with many branding exercises, there is no readily available measurements that show it as a viable short term marketing investment. That is the crux of the issue, ROI. Larger companies have such branding activity budgets, SMBs do not.

SMM marketers still need to establish value. This was (and is to a certain extent) the problems faced by SEO people... so I have to say adoption of SMM will still be slow in 2008....

Re: 2008 will be the year of the personalized social business network

ducttape — Sun, 09 Dec 2007 07:29:04 -0000

Matt, Yes, I am familiar with Ning and think that will be one of the tools that enables this wave I am referring to. I wrote this piece a few months ago and talked about Ning
http://www.ducttapemarketin...

Re: 2008 will be the year of the personalized social business network

Matt Langdon — Sat, 08 Dec 2007 20:12:59 -0000

I don't know if you know about it, but ning.com is already providing customizable (slightly limited) social networks. It's a great opportunity to get on that personalized social network craze early.