DISQUS

Duct Tape Marketing: 34 Online Reputation Management Tools

  • ripanti · 3 months ago
    I missed one ..

    http://www.yiid.com
  • Kirsten Wright · 1 year ago
    Thhanks for all of the sites...these are going to take forever to go through ;) I'll be interested to see what the difference is after integrating a few of them.
  • Lisa · 1 year ago
    Zuula is also a great tool for keeping tabs on what's being said about your company in the blogosphere. It's got single-stop access to nine major blog search engines.

    Zuula's web search functionality also is useful for checking where your company ends up in the search results of different major (and not-so-major) search engines.
  • Tony Eyles · 1 year ago
    This list is a great resource thanks. I have to say, though, I think it is overstating the situation to say we all have two brands - online and offline. Online is simply another way people experience us - either directly or through word of mouse. Our brand is the sum total of all these experiences - any inconsistencies (online/offline, promise/delivery, marketing/sales) will undermine the brand reputation we strive to achieve.
  • Koka · 1 year ago
    Wow. That's a great list. Thanks for posting this!
  • Jacob Morgan · 1 year ago
    Hi John,

    Great list. Out of all of the ones you listed, which one of the tools do you use or prefer?
  • Ronald Carpentier · 1 year ago
    Great list. One addition that might be of your interest is our online identity service http://www.realmee.com . In short: it enables you to create an personal website in 1 minute. When people look for you online in search engines we'll make sure a link to your page is listed in the search results. This way, you'll control how people will perceive you online.
  • John Jantsch · 1 year ago
    Tony - I agree with your thoughts on the two brands, what I've experienced though is that people don't look at it that way and consequently create, albeit unintentionally, two different experiences and are sometimes blind to what's going on around them, reputation wise.

    Offline it's much easier to control what's being said, online, users are free to shape your brand with our without your participation. That's my main point on that.
  • John Jantsch · 1 year ago
    Jacob,

    I'm a big fan of OpenID, Namyz, and SocialURL.
  • Linda P. Morton · 1 year ago
    Wow, what a great list of resources. I haven't seen another resource list with sites to monitor your image or personal brand. I know it must have required lots of time to complete.

    I just did three resource lists for my blog on market segmentation - one for websites, another for blogs and a third for books. Each took me a day to research and produce.

    I've bookmarked this page so I can come back to it again and again. I agree with Kristen that it will take time to use all of these resources, but it's surely worth the effort.

    Thanks for providing this service.
  • Judy Dunn · 1 year ago
    Thanks, John, for this comprehensive list. I will have to check out Andy's book. looks like useful stuff for managing online identity, reputation and profiles.
  • Carsten Pötter · 1 year ago
    Well, looks suspiciously like this list:

    Mashable
  • Tony Eyles · 1 year ago
    Thanks for the clarification John. I see online brand shaping as an amplification of what happens offline. I expect too that businesses typically overestimate how much control they really have over what is said about them - a misconception perhaps sustained by the comfort of believing your own hype. I know the greater visibility of onlne (social media) conversations causes great angst amongst brand managers who try and police their reputations by controlling what is said more than how their business actually behaves to customers.
  • Donny · 1 year ago
    John,

    Enjoyed the list. This is a great list of resources that I'll consider using for my business as well. The Naymz site that you like sounds extremely interesting. Thanks for the great marketing resources!!

    -Donny Vaughn-
    www.MarketingTwins.com
  • Jitendra · 1 year ago
    John, Don't forget SezWho...It should certainly be on the list. -Jitendra
  • Jennifer · 1 year ago
    Thank you for the post. The Galik site appears to be Europe only. I am curious to see how these tools work.
  • Internet Marketing Joy · 1 year ago
    THese are great resources...^^ how about LinkedIn.com?
  • HexCorp · 1 year ago
    Thank you for sharing this information. I've been looking for ways on what tools and strategy to use for online reputation management that I am planning for my project. This is a great one. Thanks again
  • Nan Palmero · 1 year ago
    I agree, LinkedIn.com is a great place to connect. Another one I'm checking out is ww.jigsaw.com
  • NewSunSEO · 1 year ago
    Thanks a lot for all of the links you shared. I've checked out a couple of them already and they are great. These will definitely come in handy some day.
  • Frederic · 1 year ago
    great ressource and great list, but I miss myON-ID. myON-ID (www.myonid.de) is a German website for Online Reputation Management, launched mid of 2007. Pretty nice concept with a mixture of people search engine and reputation management. the concept looks pretty close to claimID and naymz.com
  • Linkvana · 1 year ago
    My favorite of the one's listed above would have to be LinkedIn. The networking capabilities are endless with them.
  • Ehud · 1 year ago
    I would like to add www.lookuppage.com to the above list. Lookuppage is an online tool that help you manage and control your online reputation, and track who is looking for you. Joining is free, and users who opt in to the paid service guarantee their page top position across all leading search engines via SEO and PPC methods.

    Best, Ehud.
  • Aaron Francesconi · 1 year ago
    Great list of resources. Add WhooRu.com to the list of services which help you manage your online reputation.
  • antonio · 12 months ago
    Check out the online reputation of brands, people, institutions, service providers, etc at www.trust-index.com

    Trust-index

    You can add any item you want to be rated by people from all over the world. Express your trust, and check out what others think about.
  • Zennie Abraham · 11 months ago
    Managing your identity is just one part of reputation management. The other part is simply the real estate of content that's out there about you. That's where we come in. It takes time for you to not only learn how to do it, but what to write and how to get it placed. See my video:

    http://www.youtube.com/watch?v=_X1wBLLDVbQ
  • Keith Bolt · 10 months ago
    This information has helped me a lot to crate my online identity......

    Keith Bolt
  • mr nice guy · 10 months ago
    Nice tips. This is very helpful to internet marketers. Keep it up and More Power.
  • femanol · 10 months ago
    Wow. Wonderful list. Thanks for posting this!
  • BuzzDing! · 10 months ago
    New kid on the block is http://www.BuzzDing.com. Deserves attention. Focuses on reputation management and not just monitoring. Nice white label option.
  • Reputation Managment · 9 months ago
    Our clients have made good use of Naymz and WordPress. We feel like Twitter is going to be an emerging tool.
  • coachtanya (Tanya Smith) · 9 months ago
    Sharing: "34 Online Reputation Management Tools | Small Business Marketing Blog from Duct Tape Marketing" ( http://tinyurl.com/3xvhum )
  • imran123 · 7 months ago
    Really nice tips!! Good work!
    Very useful information specially the sites mentioned in Manage your reputation and Manage your Profile. There is a tool for ORM worth checking. U can download its beta version for free trial from http://www.aircheese.com.
  • sipmarketing · 6 months ago
    This was an excellent list of resources for any reputation management campaign
  • Carol · 5 months ago
    You should add WhooRu, http://www.whooru.com. Its a great tool to find out who you are online.
  • Ben Bradley · 5 months ago
    What about a new category? This list should include higher end tools such as BrandProtect.com that help organizations gain control over how they are represented online by uncovering and mitigating the threats that put their rights, revenue streams and reputation at risk?
  • affordable website design · 5 months ago
    Nice post.These are helpful at different stages.Thanks
  • madssingers · 4 months ago
    That's a great list Andy, thanks!
  • miketoday · 3 months ago
    I tried Zallas Technologies and they were able to remove a negative customer complaint, even though it took almost 4 months... www.zallas.com - you'll have to call to get a quote, as I don't think the prices are anywhere on the website.