DISQUS

Duct Tape Marketing: 5 Tips for Getting More Leads from Speaking

  • Tim Nagle · 2 months ago
    Great information John. Thank You. My usual morning, coffee and your blog:)
  • ducttape · 2 months ago
    Thanks Tim, I'm on to my third cup this time :)
  • sazbean · 2 months ago
    I completely agree with the value for speaking for leads. I think you need to be mindful of content that you present for free and the content that's in your paid workshops. In order to be able to give everything on whatever topic I'm presenting, I try to pick subjects for free that are different than ones I present for paid engagements. There usually are so many different topics out there that it's not a problem to present on a variety (some for free, some paid). Thanks for the great post!
  • ducttape · 2 months ago
    Great advice - sometimes the free thing can be something that's very hot at the moment and you know will draw attention, even if it's not your core deal - speaking gets more speaking and that always leads to good things.
  • Andee Sellman, One Sherpa · 2 months ago
    Hey John,
    I really love your third point 'Educate like Crazy'. It's so easy to worry about giving all your points away but actually they're not valuable at all if no body knows about them. For me this was the biggest mistake that I made when first going into business. I was always holding back infomration hoping that people would then come and buy it off me. Never happened and if I'd been more generous then our lead generation would have been far greater
    http://www.onesherpa.com
  • ducttape · 2 months ago
    I know you were not alone in this thinking - I get asked this question all of the time when I speak - people fear their competitors might steal their secrets. The problem is there really are no secrets - it's executions that wins every time.
  • Andee Sellman, One Sherpa · 2 months ago
    Hi John,
    If only we knew this when we first started out. It would save ALL the PAIN.
    Thanks for your comments which I agree with wholeheartedly
  • strategic_growth_advisors · 2 months ago
    Wow. This is one great resource for people who are thinking about becoming prominent speakers. I've always wanted to become one and this sure made my day. Thanks, John!
  • michellebarryfranco · 2 months ago
    Oh so good! Love the way you distill it all down into such easy-to-implement steps. The speaking event for two groups together is particularly clever. Thank you for another excellent post.
  • Tim McMahon · 2 months ago
    John - just started following your blog - great advice especially for those of us developing a speaking business on in a new arena. I recently posted a question in a LinkedIn group asking where to find paid speaking gigs and the general response was referrals...which it sounds like is your position as well...Im looking forward to following your blog!

    Tim
  • nikita_irmal · 1 month ago
    I recently found a website called tradeseam (http://www.tradeseam.com/smallbusiness/leads/sm...) that is generating sales leads without me having to spend money on conferences or tradeshows. It seems to be working well for my business.