DISQUS

Zach Heller · 10 months ago

I love #4 here. Creating and building business relationships with other people in your field can help you find new and prosperous opportunities in marketing and service. I've seen it many times, and those who take the time to seek out these potential business relationships are often rewarded for it.

Thanks

Alex Fayle | Someday Syndrome · 10 months ago

I especially love the last point. I feel my most confident when the clients I take on clearly fit with what I offer (or when I offer exactly what people are coming to me for).

Nathalie Lussier · 10 months ago

Pam always has a way of zeroing in on the things that really make a difference. I love the idea of talking to your ideal customers and not having any of those "worry" issues crop up.

I've been working on writing more clearly, and more recently on letting my personality shine through too. :)

Drew Schiller · 10 months ago

John, thank you for sharing all of these great guest posts the last couple of weeks on your blog. These are excellent tips from Pamela, and it's always great to be reminded that people hire people, not companies. I especially like how Pamela's last point discusses serving the right customers from a brand standpoint. You make that same point about marketing to the right customers in your book. Branding to the right people is the logical (and profitable) extension of that!

Naomi Niles · 10 months ago

Great points! I think sometimes we get so tied up in what we should or shouldn't be doing, that we just forget to calm down and be ourselves. Once you do that, things just tend to flow more naturally.

pamslim · 10 months ago

Thanks for the great comments everyone!

@Zack - I am so with you on point #4 - I think it is a totally amazing way to grow a business while feeling really supported at the same time!

@Alex - yes, I have been on both sides of the equation - trying desperately to feel good while pleasing the wrong type of client, and feeling completely alive and happy when serving the right ones.

@Nathalie - bring on your true voice! We really want to hear it. It is so much more fun and engaging to get to know the real you. :)

@Drew - John has taught me so much about marketing -- I wave his "choose a niche and ideal customer" flag proudly. :)

@Naomi - Because I know you personally, I can say Amen to that -- your natural self is AWESOME, and your clients love you for that.

-Pam

John Jantsch · 10 months ago

@Pamela - I do preach the hang out with your customers tip all the time - bring your customers together and let them hang out with each other, even better.

The perfect business in my opinion is one in which you are the customer - you have the same needs, wants, goals, desires and values - man, does that make life easier because you get immediate results for just being who you are.

JanetSlack (Janet Slack) · 10 months ago

RT @ducttape: New blog post: 5 Ways to Amp Up the Personal in Your Brand http://tinyurl.com/cs2c9j (Great info on connecting)

Naomi Niles · 10 months ago

@Pam - Thanks!! You ain't too bad yourself! :)

AgingBackwards (Jackie Silver) · 10 months ago

This is a fantastic article: http://tinyurl.com/cs2c9j

AmandaRisi (AmandaRisi) · 10 months ago

RT @AgingBackwards This is a fantastic article: http://tinyurl.com/cs2c9j by Pamela Slim ..♫♡

James Chartrand - Men with Pen · 10 months ago

Hey, thanks for the mention - that's pretty neat to see.

I have to admit that my "posse" definitely comes from attracting the right kind of people to my brand, both business and personal. When you convey a message of who you are, you'll draw in people that resonate with that message.

That's the magic of branding.

BethBond (Beth Bond) · 10 months ago

GREAT post about building your brand- http://tinyurl.com/cs2c9j

Wayne Liew · 10 months ago

I think that as the web becomes more of a social space, having that personal touch in every content or piece that you put out is crucial. By having a personal brand in a small business, you are also indirectly creating the trust that will retain existing customers. Best of all, if they actually like your personal brand, they might refer your business to their friends as well.

GeneSzumowski (Gene Szumowski) · 10 months ago

RT @AgingBackwards This is a fantastic article: http://tinyurl.com/cs2c9j

feroz53 (feroz53) · 10 months ago

5 ways to amp up the personal in your brand - http://tinyurl.com/cs2c9j

loriherz (Lori Herz) · 9 months ago

Do people with more than one line of work have multiple personal brands? Thinking about what @pamslim advises http://tinyurl.com/cs2c9j

joegreenz (joegreenz) · 9 months ago

RT @loriherz: Do people with more than one line of work have multiple personal brands? http://tinyurl.com/cs2c9j

Elizabeth Naylor · 9 months ago

I love this article. Every point is so very important! Thank you for putting it in such a clear outline! Thanks for the great wisdom, it's much appreciated!

JohnFMoore (JohnFMoore) · 9 months ago

RT @Laurie2: RT @tweetmeme http://tinyurl.com/cs2c9j -- 5 Ways to Amp Up the Personal in Your Brand -- good stuff!

ghostexecutive (GhostExecutive · 9 months ago

RT @tweetmeme 5 Ways to Amp Up the Personal in Your Brand http://tinyurl.com/cs2c9j @ghostexecutive