Duct Tape Marketing - Latest Comments in A Couple of Random Referral Ideas

Re: A Couple of Random Referral Ideas

Small Business Marketing Podca — Mon, 15 Jan 2007 17:34:08 -0000

<pingback>...formula employed by some great comanies.

Andy's a great practicioner as well - see this recent post about Andy's book launch.

Posted by: John Jantsch

on Jan 15, 07 | 5:32 pm | Profile

[0] comments (0 ...</pingback>

Re: A Couple of Random Referral Ideas

Steve — Mon, 16 Oct 2006 04:53:31 -0000

Referrals clients I have found have always been a pleasure to deal with. Clients which are pre-sold is definitely a plus to any businesses bottom line.

Re: A Couple of Random Referral Ideas

Joan Stewart, The Publicity Ho — Sat, 14 Oct 2006 00:19:17 -0000

Love your Starbucks and popcorn company referral ideas.

A little thing I've started doing is calling my customers, at random, to simply thank them for doing business with me.

The response is usually the same. Because my business is all Internet marketing, most people almost fall off their chairs when I call.

Sometimes they'll can ask, "Is it OK if I ask you a quick questions about publicity?" And of course I say yes.

I want to do more of this in the months ahead and also look for ways to reward my most loyal customers.

Re: A Couple of Random Referral Ideas

Manjusha — Fri, 13 Oct 2006 22:41:51 -0000

Hmm...good idea.

Re: A Couple of Random Referral Ideas

Guest — Fri, 13 Oct 2006 19:55:05 -0000

John --

Thanks for the kind post!

Your guess is right -- I wanted to send the book to people, like you, who are likely to tell their friends. I didn't want to pay for postage (or spend a weekend packing boxes). So I called my friend Paul Goodman at Dale & Thomas and offered a trade -- he mails the books (at his expense), reaching my friends. My friends get some really amazing popcorn (and tell their friends). We all win. Best of all, it's a great example of simple word of mouth marketing in action.

Cheers,

Andy