Duct Tape Marketing - Latest Comments in Always Be Testing

Re: Always Be Testing

SEO Tips — Tue, 09 Sep 2008 18:43:21 -0000

I find it difficult to implement the split test and run multiple different pages due to the various factors that need to be taken into consideration. Also with development sites small changes usually take time, thus design site are easier.

Where would you recommend we go to to learn more about testing

Re: Always Be Testing

Merchant Account Specialist Ch — Tue, 09 Sep 2008 12:25:57 -0000

I have had a chance to use the Google tools, but they were limiting. We have recently moved to Omniture, and although we have had bumps in the road installing it, it has definitely been worth breaking things down granular.

Great podcast!

Re: Always Be Testing

Jacob Angel — Tue, 09 Sep 2008 12:07:00 -0000

We've tried some A/B testing on a side-project, and the results have been extraordinary.

Boosting conversions, rather than simply increasing traffic, is like moving from black & white TV to color (and yes, I'm old enough to remember the former!)