DISQUS

Duct Tape Marketing: Are You Easy?

  • Ron · 1 year ago
    You forgot easy like Sunday morning.

    Sorry when I read the headline I had a Lionel Richie moment.
  • Marc Thalheim · 1 year ago
    After reading this blog, I decided it may be worth looking at my own website (www.garbarrassing.com), to see how it matched up with your standards of "easy." I sadly realized that it is lacking in many of the categories you listed. It's going to take a lot of work, but eventually it will get to where it needs to be. Thanks once again, for your help.

    -@garbarrassing
  • pamslim · 1 year ago
    GIGANTIC pet peeve of mine:

    No phone number or email address on a business website. I have spent 15 minutes searching for one before giving up.

    This is particularly bad for service professionals who want to get media exposure. If a reporter can't find you in 30 seconds, they will go elsewhere. Make it easy!

    The only reason I can think of why people don't make this information accessible is that they don't want to be disturbed. By paying customers. Go figure.
  • John Jantsch · 1 year ago
    @Ron - that's funny - but you know, that's not a bad thought to add.
  • Adrianne Machina · 1 year ago
    Very provocative title. I like it!

    Sometimes we think we're easy, but we're not. I just did a "talking logo" exercise with a client. They'd been in business for 15 years, and we all thought it would be so easy to describe what they did -- but all 4 people in the room had a different pitch.

    So what I'm saying is don't assume you're easy - ASK and TEST!

    Adrianne Machina
    Tornado Marketing, Inc.
    Authorized Duct Tape Coach
  • Mark · 1 year ago
    John,

    I think you're missing the word "easy" in your first sentence.
  • Adrianne Machina · 1 year ago
    Very provocative title. I like it!

    I was recently doing a "Talking Logo" exercise with a client. They'd been in business for 15 years, so we all assumed that it would be EASY for them to create their pitch. But each of the 4 people in the room had a completely different take on the company's main message.

    My point is: Don't assume you are easy. TEST. ASK. And consider hiring a DTM Coach. :-)

    Adrianne Machina
    Authorized DTM Coach
    http://www.tornado-marketing.com
    http://www.tornado-tools.com
  • John Jantsch · 1 year ago
    @Mark - thanks, you're right - I wrote this driving donw I10 - well actually I'm not driving, out near Joshua Tree National Park - maybe I should take in the Joshua Trees and quit working!
  • Gary S. Hart · 1 year ago
    I want to be easy! Your outline is well done.

    Click to call is very interesting to me but very few reviews out there. Google pulled the plug for some reason and Jajah seems to be the big player.

    Any recommendations John?
  • MarketingTwins-Randy · 1 year ago
    "To understand" is still the hardest for me. I guess its just habit or human nature to want to appeal to everybody! And speak in a way that reaches everyone, all the time. Practically, it's impossible, but why the resistance we have as small business owners to GO NARROW? We feel we may miss an opportunity, but we're missing more by NOT.
  • LindaBusiness · 1 year ago
    What an awesome list! There is so much you offer and suggest in your blog posts that I'm trying to understand and assimilate appropriately in my business. Funny thing, the company my brother works for - you log onto their website and just about no one can understand what they do from a first read.
  • Paul Simister · 1 year ago
    Great tips John and so true.

    Isn't it amazing how we can make it difficult for people to do exactly what we want them to do - contact us, buy from us, refer us - because we are too busy trying to keep life easy and simple for ourselves.

    A timely reminder to look at everything from the other person's perspective both in terms of "why should they do what I want" and "why won't they".

    In my consultancy and coaching I sometimes take people through a reverse brainstorming exercises to look at what we could do to stop something we wanted to happen as a reminder that it is often easier to "not do" than it is "to do".
  • John Stack · 1 year ago
    Great post! What I liked is that all of the items were more or less "ask" and not tell. In other words, all of the things that make inbound communications better. Frictionless is an incredibly powerful term.
  • Greenville SEO · 1 year ago
    Its funny how a lot of these points are valuable in the office too.

    Over the last 10 years I have had the pleasure of working with developers, designers, CEO's, account managers, integrated consultants etc... It's amazing all the different personalities you come across.

    But something as simple as "communication" can make or break a deal.
  • Mark · 1 year ago
    Great post, John. We're asking these questions in our organization, both in terms of communication/outreach and in the Jim Collins, "What do we do best?"/activities sense.