Duct Tape Marketing - Latest Comments in Are You Easy?

Re: Are You Easy?

Mark — Tue, 29 Jul 2008 16:48:52 -0000

Great post, John. We're asking these questions in our organization, both in terms of communication/outreach and in the Jim Collins, "What do we do best?"/activities sense.

Re: Are You Easy?

Greenville SEO — Tue, 22 Jul 2008 11:53:59 -0000

Its funny how a lot of these points are valuable in the office too.

Over the last 10 years I have had the pleasure of working with developers, designers, CEO's, account managers, integrated consultants etc... It's amazing all the different personalities you come across.

But something as simple as "communication" can make or break a deal.

Re: Are You Easy?

John Stack — Sun, 20 Jul 2008 17:47:55 -0000

Great post! What I liked is that all of the items were more or less "ask" and not tell. In other words, all of the things that make inbound communications better. Frictionless is an incredibly powerful term.

Re: Are You Easy?

Paul Simister — Sat, 19 Jul 2008 02:43:20 -0000

Great tips John and so true.

Isn't it amazing how we can make it difficult for people to do exactly what we want them to do - contact us, buy from us, refer us - because we are too busy trying to keep life easy and simple for ourselves.

A timely reminder to look at everything from the other person's perspective both in terms of "why should they do what I want" and "why won't they".

In my consultancy and coaching I sometimes take people through a reverse brainstorming exercises to look at what we could do to stop something we wanted to happen as a reminder that it is often easier to "not do" than it is "to do".

Re: Are You Easy?

LindaBusiness — Fri, 18 Jul 2008 17:28:29 -0000

What an awesome list! There is so much you offer and suggest in your blog posts that I'm trying to understand and assimilate appropriately in my business. Funny thing, the company my brother works for - you log onto their website and just about no one can understand what they do from a first read.

Re: Are You Easy?

MarketingTwins-Randy — Fri, 18 Jul 2008 16:24:24 -0000

"To understand" is still the hardest for me. I guess its just habit or human nature to want to appeal to everybody! And speak in a way that reaches everyone, all the time. Practically, it's impossible, but why the resistance we have as small business owners to GO NARROW? We feel we may miss an opportunity, but we're missing more by NOT.

Re: Are You Easy?

Gary S. Hart — Fri, 18 Jul 2008 15:40:38 -0000

I want to be easy! Your outline is well done.

Click to call is very interesting to me but very few reviews out there. Google pulled the plug for some reason and Jajah seems to be the big player.

Any recommendations John?

Re: Are You Easy?

ducttape — Fri, 18 Jul 2008 15:34:53 -0000

@Mark - thanks, you're right - I wrote this driving donw I10 - well actually I'm not driving, out near Joshua Tree National Park - maybe I should take in the Joshua Trees and quit working!

Re: Are You Easy?

Adrianne Machina — Fri, 18 Jul 2008 15:26:54 -0000

Very provocative title. I like it!

I was recently doing a "Talking Logo" exercise with a client. They'd been in business for 15 years, so we all assumed that it would be EASY for them to create their pitch. But each of the 4 people in the room had a completely different take on the company's main message.

My point is: Don't assume you are easy. TEST. ASK. And consider hiring a DTM Coach. :-)

Adrianne Machina
Authorized DTM Coach
http://www.tornado-marketin...
http://www.tornado-tools.com

Re: Are You Easy?

Mark — Fri, 18 Jul 2008 15:23:55 -0000

John,

I think you're missing the word "easy" in your first sentence.

Re: Are You Easy?

Adrianne Machina — Fri, 18 Jul 2008 15:22:20 -0000

Very provocative title. I like it!

Sometimes we think we're easy, but we're not. I just did a "talking logo" exercise with a client. They'd been in business for 15 years, and we all thought it would be so easy to describe what they did -- but all 4 people in the room had a different pitch.

So what I'm saying is don't assume you're easy - ASK and TEST!

Adrianne Machina
Tornado Marketing, Inc.
Authorized Duct Tape Coach

Re: Are You Easy?

ducttape — Fri, 18 Jul 2008 15:15:23 -0000

@Ron - that's funny - but you know, that's not a bad thought to add.

Re: Are You Easy?

Marc Thalheim — Fri, 18 Jul 2008 15:13:09 -0000

After reading this blog, I decided it may be worth looking at my own website (www.garbarrassing.com), to see how it matched up with your standards of "easy." I sadly realized that it is lacking in many of the categories you listed. It's going to take a lot of work, but eventually it will get to where it needs to be. Thanks once again, for your help.

-@garbarrassing

Re: Are You Easy?

Ron — Fri, 18 Jul 2008 15:06:39 -0000

You forgot easy like Sunday morning.

Sorry when I read the headline I had a Lionel Richie moment.