DISQUS

Duct Tape Marketing: Blog and Ping Facebook Style

  • MarketingTwins-Randy · 1 year ago
    I always POST NEW ITEMS on Facebook, but I don't think I'm using the NOTES feature like you mentioned. Thanks for the heads up - I'll try this. (And yes, I blog, and yes I'll take the shameless plug and tag you a few times!! :)

    I look forward to the conference call today!
  • Dan · 1 year ago
    I think a big dilemma with Facebook, at least for me, is the collision of two worlds - personal and business. At this point in my Facebook life nearly all my "friends" are from my personal life. Nearly everything on my page is "silly" like games and a make believe city. I have to wonder if I could turn potential customers/partners off by having them view into the window of my personal life (including beliefs and points-of-view). I do like your idea of adding my blog to the notes application, but do you have any thoughts/ideas for mixing business with pleasure on Facebook?
  • Todd · 1 year ago
    I second Dan's comment and have been wondering the same thing about personal v business on facebook/linkedin etc. My Facebook right now also has a lot of personal info that might obscure the business message.
    I notice the "professional" facebookers, like your's John, is pretty straight forward professional, not a lot of personal information.
    I look forward to your thoughts on this. And thanks Dan for bringing it up.
  • MarketingTwins-Randy · 1 year ago
    Don't be afraid to mix quite a bit of your personal with pleasure - at that which you can control. Letting people know about your personal taste for various kinds of music, or even keeping your status up to date and including various things about your children or family . . . these strengthen the trust value with your "business" FB relationships. It is a challenge for FB to saturate the business world with the term "friend" because it does seem to intimate (am I a FRIEND with potential clients or resource partners . . . it's semantics but it will be a challenge for alot of people to actively participate in FB). On another note, I have declined friend requests from former college "friends" (not that we were friends there, but we knew one another). They were just plain strange when I knew them in college and I know they haven't matured alot since! :) Also, there were a couple of "friend requests" from old acquaintances who I knew did not share alot of my same values, and I didn't want my true FRIENDS to have to see his FB photos and status updates about his lifestyle that is contrary to mine. So I just flat out refused the request. Again, FB is only application in the social media toolbox and LinkedIn might be more suitable for more professional - yet I like the Facebook side I can present to my prospects and clients. It's all about building community and trust. Not an easy thing to do in an online environment but you just have to take more control. Another way is to think about creating a unique profile for your business or your business persona. Then you get to start from scratch with a new strategy. Just ideas.
  • carols · 1 year ago
    Yes, after reading several articles I see that I MUST have a blog. I see Tenner and Word Press a lot. Are they any good? Also, what about, Glyphius? Isn't it suppose to score your ad copy? Any suggestions? Thanks for writing a great blog!
  • Mark · 1 year ago
    I agree with Randy: It's OK to mix business and personal contacts, especially w/ FB's level of privacy controls between networks and friends. One solution I've seen w/ many friends who tend to use FB mainly or only for business is to really pare down your profile to include Mini-Feed, contact/employer boxes, Wall, and not much else, so your personal side isn't sticking out as much. I've done this to some extent on my profile.

    I tried using Notes, and I think, John, one reason it hasn't been as readily adopted as other RSS/feed apps is that it doesn't have as rich of features as other, newer, non-FB apps. Also, as the Wall comments on the Notes app pages show, some users see lags in updates showing up, or they're nonexistent.

    I like Flog Blog. It lets you gather feeds from a variety of sources, set to auto or manual update, and even determine how much of the post shows on your profile.

    Don't get me wrong, though -- this is an important and timely post. More people should definitely get in the rhythm of aggregating their feed data within FB this way. Great post.
  • billbennett · 1 year ago
    Just to underline John's point, I recently revamped my blog () and moved it to Wordpress.com, then installed the Wordpress application on my Facebook page -- the traffic jumped by a third overnight.

    But it isn't just the volume of traffic that matters here, it's the quality -- the material is now reaching the right people.
  • Chad · 1 year ago
    Excellent ideas!

    I wonder how Visa's new Small Business Network on Facebook is going to contribute. Note and tag is definitely a great way to get everyone involved.
  • LindaBusiness · 1 year ago
    Awesome ideas. I agree with many above about mixing personal with professional on your Facebook profile page...nothing wrong with letting yourself be a bit transparent - letting others know what kind of person you are through your choices of books, quotes, movies, etc. What causes me pause, though, are the people who have so many "fun" applications on their profile page that I can't find their Wall or other relevant information...especially if they have asked me to add them as a friend. On John's suggestion, I started a blog, on Wordpress and set up an rss feed on my profile page. I'll have to test this "notes" thing.
  • jacob morgan · 1 year ago
    hi john,

    interesting post, i didn't know you can attach your rss feed to your notes, i've just been manually pasting a link in there this whole time which then takes people to my blog. you're saying i can just automate all of this?

    thanks,

    Jacob
  • Mike Saunders · 1 year ago
    I think in business we need to focus on specific niches for success....that being said, we need to focus our audience as well and I've found that Facebook is more of a personal social network while Linked In is more for the professional. My advice is to keep business networks in Linked In and your personal life in facebook!

    Mike Saunders
    www.totalmarketingtoolboxblog.com
  • Small Business Entrepreneur · 1 year ago
    Interesting ideas as I've always wondered how to leverage facebook - I guess also it's best to start a new group for your business then you don't have to mix biz and pleasure...
  • Hendry Lee · 1 year ago
    Thanks for the tip. Notes indeed under utilized. Looking forward to see how it works.
  • Stylecoach · 6 months ago
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