Duct Tape Marketing - Latest Comments in Build a Better Mousetrap Experience

Re: Build a Better Mousetrap Experience

web content — Thu, 05 Feb 2009 03:17:37 -0000

I'd say that as long as your product isn't horrendous and the experience you offer IS fantastic you'll be sorted.. People will believe a product to be better than perhaps it is if the accompanying experience is a great and memorable one.
That being said, however, in this day-and-age no one can afford to shirk on the quality of the product they provide.. people will find out, word will spread and your business will fail

Re: Build a Better Mousetrap Experience

SEO Software — Tue, 03 Feb 2009 19:40:42 -0000

I've seen inferior products succeed in the short run off superior marketing efforts, but like you mentioned, with the internet, a bad experience will catch up with you quickly. This post made me think about Seth Godin's book "Purple Cow", where he talks about creating remarkable products and the product itself IS the marketing. The same internet forces that will catch up with a bad product can propel a remarkable product to the top. A marketing system can't be ignored, but emphasis in creating a remarkable product AND user experience will go a long way to building a successful business.

Re: Build a Better Mousetrap Experience

Kris Bovay — Tue, 03 Feb 2009 02:14:13 -0000

Great post. Very timely as businesses struggle to reposition products, thin product lines, and find ways to maintain, or even gain, market share. I do believe good marketing can make a difference. I also agree that social media has changed the 'playing field' for all products and services - and rightly slow. Let the strong survive ... whether strong marketing and/or strong product.

Re: Build a Better Mousetrap Experience

Armen Shirvanian — Mon, 02 Feb 2009 14:01:55 -0000

I am glad that you went over this important point. Marketing can only build enough momentum to topple the barrier, or reach the masses, if it has a foundation behind it. A product without supporting value will be attacked along the way, and there will too little support to come to its rescue. Your point about the okay product assisted by an enhanced experience is one worth keeping in mind, as the experience can continually be tailored for the desired audience.

Re: Build a Better Mousetrap Experience

SEO Tips South Africa — Mon, 02 Feb 2009 01:48:09 -0000

Hiya John! I really enjoyed this post of yours. Building a better mousetrap used to be the ultimate holy grail, but without the buying public being aware of the improved or radically new product one is doomed to failure. Marketing is where it is at, and that is why I like to frequent your blog. Good value marketed real well.

Re: Build a Better Mousetrap Experience

Tim Berry — Sun, 01 Feb 2009 23:37:08 -0000

@John, and judging from your comment, there must be more than one Quarterdeck at play, I'm talking about Quarterdeck Systems, Terry Myers, 1983 or so ... and I turned 35 in 83, plenty old enough to remember. Although I guess I should settle for the not old enough interpretation and take a win where I can get it. Cheers! Is there a softer version of LOL, like maybe CQ (chuckling quiety)?

Re: Build a Better Mousetrap Experience

ducttape — Sun, 01 Feb 2009 15:40:28 -0000

@Tim - judging from your pictures, you can't possibly be old enough to remember Quarterdeck, but yes maybe the better products will win, but then again, maybe it will end up be the better social media marketers.

Re: Build a Better Mousetrap Experience

Gary S. Hart — Sun, 01 Feb 2009 14:48:16 -0000

This is a wonderfully thought provoking post much like the baseball question, does good pitching beat good hitting. The answer is sometimes.

Online reviews ans social media have added a desperately needed marketing dimension. IMHO, not enough to overcome the herd effect.

Wal-Mart and Bernie Madoff are examples of what good marketing can do for inferior or even non-existent products and services.

Although I am a dedicated IBM clone user, Windows was not better than Apple, but won because of a better marketing. IBM said, "sure, clone our machines and pay the royalty" and Steve Jobs went the opposite direction to maintain complete control. Microsoft licensed their OS to everyone and made the partners in wealth. Steve Jobs went the opposite direction. Even now that Apple is running on Intel chips, they maintain their exclusivity, which I find befuddling.

Too often, good products go the way of the Dodo.

Re: Build a Better Mousetrap Experience

Mike Wagner — Sun, 01 Feb 2009 14:13:06 -0000

Thoughtful post and the right conversation many businesses need to have inside their house.

In general, we expect a quality product, we talk about a great experience.

Thanks for stirring up my thoughts on Super Bowl Sunday!

Keep creating...a brand worth raving about,
Mike

Re: Build a Better Mousetrap Experience

Tim Berry — Sun, 01 Feb 2009 13:51:19 -0000

Thanks John, great post. Years ago when I was a professional "expert," VP at Creative Strategies, I followed the early personal computer software market. We're talking early 1980s here, so maybe too long ago to matter.

But I was fascinated by this same question and followed the early winners including Microsoft, Lotus 1-2-3, and Quarterdeck; plus early losers too, software nobody's ever heard of anymore, but was in many cases technically better (IMO) than the winners.

I concluded that if you were to choose between a mediocre product with great marketing, or a great product with mediocre marketing, the one with the great marketing would be more likely to win. That's always made me sad because I'm a software person, I'd like to see the best product win. And at least in that particular microcosm, back then, the best marketing was much more likely.

A few years later I was sharing a podium in an event, early 1990s, with somebody who had a business case to show that in light beers, the better marketing crushed the better product. That seemed like the same thing again.

These are just two cases, one I knew intimately and one I got second hand, but I don't like the conclusion of either.

I'm really glad you brought this up!

Tim