Duct Tape Marketing - Latest Comments in Build your you hub

Re: Build your you hub

Marketing Integrity — Fri, 09 May 2008 21:18:03 -0000

Thanks John, this would certainly allow you to keep your business card and e-signature "simple" and at the same time build a stronger personal brand.

Re: Build your you hub

Jay Francis Hunter — Mon, 21 Apr 2008 11:07:09 -0000

@Shawn - Create the page and list everything you don't mind people knowing about and have a separate password protected page that lists the "other" things you do. That way only you and whoever you give the password too really gets to see what makes you tick. Just a thought.

Re: Build your you hub

Jay Francis Hunter — Mon, 21 Apr 2008 11:04:22 -0000

I've been wanting to do this for a while. I have a "personal" blog setup at /blog/ off the root of my domain "name" and was thinking of somehow aggregating everything I do on the root page.

Re: Build your you hub

jacobmorgan — Mon, 21 Apr 2008 03:19:16 -0000

Hi John,

Great advice for folks out there. Are you familiar with what is going on between Shel Israel and Loren Feldman? Shel forgot to register his name and Loren capitalized on it. The site shelisrael.com is now used to make fun of Shel, great case study for folks to register their domain name

Re: Build your you hub

Shawn — Sat, 19 Apr 2008 10:41:24 -0000

This is a great idea, but does bring up a branding question: As a consultant, I cater to several disparate markets and each requires highly-targeted marketing. Thus, my branding is completely different for each (different website, etc.). My challenge is that I don't necessarily want someone to know that I operate all of these sites, but it also seems inappropriate to use a pseudonym on any of the my sites. It's a dilemma that I'm still trying to resolve for myself.

Re: Build your you hub

Negotiation Skills Trainer — Sat, 19 Apr 2008 10:24:14 -0000

The website can be your:
1. personal name
2. product or service name
3. company name

It all comes down to branding - what do you want to brand? This is the most important decision you can take. I started with my own name, and lost a lot of time later building up a company brand name.

Re: Build your you hub

Tom Lindstrom — Fri, 18 Apr 2008 06:49:15 -0000

Good idea! I have look into it.Can hubpages.com be used for this?

Re: Build your you hub

Stephanie Cox — Thu, 17 Apr 2008 23:14:22 -0000

Great advice!
I'm building all my projects under my name, and am working on the website. In marketing myself I'm making my name my brand which will assist in keeping everything in once place!

Re: Build your you hub

Gary S. Hart — Thu, 17 Apr 2008 21:49:29 -0000

You're right on John; this is my summer project for GarySHart.com. I maintain multiple emails for the purposes you mentioned and keeping my arms around this has been difficult.

One idea i had while reading this blog was using iFrames as portals to the actual site(s) would minimize redundant postings. This lowers the SEO value for yourname.com, but who cares.

Would love to see and hear design structure ideas.

Excellent, wonderful, superlative topic. Thanks!

Re: Build your you hub

Andrew Huff — Thu, 17 Apr 2008 18:37:00 -0000

Outstanding idea--I just picked mine up.

Thanks for the tip...

Re: Build your you hub

ducttape — Thu, 17 Apr 2008 16:17:48 -0000

Neil, I don't think I meant you should mix in the fam unless that's part of your deal. However, this is a great tool for personal use and by using something like WordPress you can keep it private and only allow family access.

Re: Build your you hub

Neil McPherson — Thu, 17 Apr 2008 15:59:44 -0000

Seems like a good notion. My reservation...a tentative one maybe...is that while I am happy to put myself and my work onthe line as a coach, I am chary of exposing my family in any way. It is, sadly, a crazy world out there and the net seems to attract some of its dregs. Tonight the first hit on my site for the day was another viagra seller spam. But the next could be worse. I lost a hard drive last August through a virus that found me through a well known web mail service which pasted spam filters. Ouch. It might be worse if I bandy my family names out in the same murk!

Best,

Neil

Re: Build your you hub

Stephan Miller — Thu, 17 Apr 2008 14:53:34 -0000

It works pretty well. My hub is slowly getting there.

Re: Build your you hub

Web Content — Thu, 17 Apr 2008 13:19:53 -0000

Good idea. Grab Web Property while it is till cheap and available. You are your name and having that as a domain is really important if you are to establish a serious online presence.

Re: Build your you hub

cougarmark — Thu, 17 Apr 2008 13:19:50 -0000

Great post and exactly what I am trying to do.
But...I found long ago that my name is not good enough - too many out there with the same name (some with really bad credit and I wind up with their problems - another story) so I came up with a pseudoname and have been using it for quite a while.
My hub is new and fairly lame at this stage - but I'm working on it.

cougarmark