Duct Tape Marketing - Latest Comments in Cheap Gas Makes You Lazy

Re: Cheap Gas Makes You Lazy

Dean Hunt — Tue, 08 Jul 2008 17:04:24 -0000

hmmm, that is one way of looking at it. Every cloud has a silver lining, so I suppose there are benefits to expensive gas prices.

Re: Cheap Gas Makes You Lazy

Jackson Marketing — Tue, 08 Jul 2008 04:29:01 -0000

Perfect post for the current economic climate we are living in! I'd also suggest this is the perfect time for businesses to look at their on-line operations and ensure that their web-sites offer an exceptional customer service. Attention to detail will be rewarded by sales, customer loyalty and even word-of-mouth!

Re: Cheap Gas Makes You Lazy

Jodi Kaplan — Mon, 07 Jul 2008 10:32:26 -0000

Great list, John.

I started using the thank you idea a few months ago (thanks to reading an article by Andrea Nierenberg), and it works really well.

Jodi

P.S. No bicycle for me, but being in NYC no gas either. :-)

Re: Cheap Gas Makes You Lazy

Muvar — Sun, 06 Jul 2008 19:32:41 -0000

Very true! I have definately become less lazy as the gas prices rise. A bicycle is the way to go these days!
Rgds
Muvar

Re: Cheap Gas Makes You Lazy

Damon Clifford — Sat, 05 Jul 2008 00:41:41 -0000

These are good. The trick will be once everything starts picking up again, to remember these things and keep the momentum going.

People seem to forget with time...

Re: Cheap Gas Makes You Lazy

Hendry Lee — Fri, 04 Jul 2008 15:43:34 -0000

It is so easy to forget about those little things although they can certainly make a difference to our business.

Those 5 tips should get our mind going with more ideas. I already got a few from the comments.

Re: Cheap Gas Makes You Lazy

Paul Simister — Fri, 04 Jul 2008 02:35:40 -0000

When the going gets tough, the tough get going.

Yes things will be difficult but that makes it even more reason to focus, engage our brains and take highly targeted actions.

Customers are still buying.

Not as much maybe. A little more price conscious maybe. Less inclined to make impulse purchases maybe.

Customers become more quality conscious and more afraid of making a mistake. So the move is away from hype and towards education marketing, which calmly explains what the benefits you will get and what you have to do to get them.

I am talking more and more about how to survive and thrive these tough times on my business coaching blog.

I'm not saying it will be easy but effective marketing is more important than ever.

Re: Cheap Gas Makes You Lazy

LindaBusiness — Thu, 03 Jul 2008 13:23:20 -0000

I especially like the handwritten note tip. I'm also an artist and I handpaint thank you notes, which when accompanied by a handwritten note inside, really makes an impression. So much of our correspondence anymore is through email. I recently received an overwhelming response to one such note that I actually hand-delivered to a business office. Being personal is something we must always remember to do as well as making full use of technologies. Great post.

Re: Cheap Gas Makes You Lazy

Gary S. Hart — Thu, 03 Jul 2008 12:48:12 -0000

John,

Thank you for your inspiring and practical posts.

Happy Independence Day everyone!

Re: Cheap Gas Makes You Lazy

Lacy — Thu, 03 Jul 2008 12:35:39 -0000

These are great tips. I think making your vendors / suppliers / and customers feel appreciated goes a very long way. A simple thank you note, like you said, can do just the trick.

Re: Cheap Gas Makes You Lazy

Chad — Thu, 03 Jul 2008 12:05:49 -0000

Those are great tips, especially beginning the 2nd half of the year.

Re: Cheap Gas Makes You Lazy

United Linen — Thu, 03 Jul 2008 11:58:21 -0000

You;re right. Why is it all of a sudden the big topic is conserving fuel and running more efficiently to save money. These were always good ideas. Seems as though tight economies magnify the ideas that were always good ideas.

Re: Cheap Gas Makes You Lazy

Mark Truman — Thu, 03 Jul 2008 11:57:31 -0000

I see a downturn every summer anyway, as it's out of season for my business. We are working doubly hard because of it!

I really think I'm going to look back on this summer 2 years from now and know that it was when we took our marketing from Copycat/Ostrich to Sticky!

Re: Cheap Gas Makes You Lazy

JudyAnn Lorenz — Thu, 03 Jul 2008 11:15:40 -0000

The good old list! We can make more of our trips and avoid the expense in both gas and time by making a list/agenda for them.

Re: Cheap Gas Makes You Lazy

Margie Zable Fisher — Thu, 03 Jul 2008 10:37:53 -0000

So true! Just talking about this! We should always be working hard to save money and get business, but when gas prices rise, we focus more on this.

Margie Zable Fisher
www.zfpr.com