Duct Tape Marketing - Latest Comments in Content as a Referral Source

Re: Content as a Referral Source

Small Business Opportunities — Fri, 11 Sep 2009 08:45:41 -0000

Thanks for sharing this info ....this can be an invaluable research tool for building up profiles

Re: Content as a Referral Source

Rich Rogala — Wed, 13 Aug 2008 11:34:45 -0000

This is great information. I just wrote a post for real estate agents about promoting past clients' businesses as a way of generating good love back in the form of referrals.

But your idea takes it to the next business by actively sending possible press/business opportunities their way.

Great idea!

Re: Content as a Referral Source

Chad - Small Business Solution — Tue, 12 Aug 2008 11:59:54 -0000

I was reading an article about houseofjerky.net's success using HARO when I got the RSS feed for this post -- Peter Shankman is everywhere!

Re: Content as a Referral Source

Richard Millington — Tue, 12 Aug 2008 10:49:48 -0000

I think there is also another benefit here. You can put together a great resource of freelance writers, and what write about. This can be an invaluable research tool for building up profiles of reporters in your niche. Certainly useful if you want to pitch an idea to them later on.