Duct Tape Marketing - Latest Comments in Coolness is optional, authenticity is not

Re: Coolness is optional, authenticity is not

Pete Aldin — Wed, 31 Oct 2007 16:41:52 -0000

To answer your question, it has to be sense of humour for me. But that's been difficult to weave into my branding and public persona. Thanks for your post, it is helping me become more comfortable with just being lighthearted and wry and going for it!

Re: Coolness is optional, authenticity is not

Manya Chylinski — Mon, 29 Oct 2007 11:55:30 -0000

Like attracts like. Therefore if you are honest about who you are (whether you're a brand or a person) you will attract people who appreciate you for who you are. So stick with a look, a feel, the words that most jibe with who you are.

Do you think it's harder or easier for an outside consultant (marketer, copywriter, designer, etc.) to stay true to that authenticity?

Re: Coolness is optional, authenticity is not

Ashley Ryan — Mon, 29 Oct 2007 01:53:23 -0000

I am a big advocate of being authentic online and off...

I think what you are saying so important, and thank you!!

Ashley

Re: Coolness is optional, authenticity is not

Becky Sail — Sat, 27 Oct 2007 16:15:37 -0000

Hi,
My name is Becky Sail and I am a junior at Ithaca College majoring in Integrated Marketing Communications. For a class called audience research one of our semester long assignments is to create our own blog - mine is about coupons, sweepstakes and promotions. When researching simliar blogs I came across yours and found it very interesting! I will defintely visit your blog frequently and spread the word about it. My professor found your blog very interesting. Check out my blog at http://beckyscommunicationb... Thanks!

Re: Coolness is optional, authenticity is not

ducttape — Sat, 27 Oct 2007 11:48:39 -0000

Hey thanks Rita,

Look for some pretty exciting changes in the next couple weeks - I'm adding a social networking aspect to Duct Tape Marketing so you can enjoy yourself and hang out with other folks that enjoy DTM.

Re: Coolness is optional, authenticity is not

Rita Ballard — Sat, 27 Oct 2007 11:46:07 -0000

I am so in love with your blog! You have relevant, interesting, and newsworthy information - every time! I've used a lot of your suggestions, clicked on many links, and just generally enjoy myself whenever I check out Duct Tape Marketing. Thank you!!!

Re: Coolness is optional, authenticity is not

annalaura brown — Sat, 27 Oct 2007 10:53:28 -0000

being yourself, making your writing and everything else you do online reflect you and your unique personality.

Re: Coolness is optional, authenticity is not

Lindsay — Fri, 26 Oct 2007 20:49:37 -0000

Authenticity Rules...
You can feel it in the copy they write, you can feel it in the way they put forward opinions, the tone of their advice, their willingness to be be challenged and change.
Authenticity is a true sign of maturity and real experience.

Re: Coolness is optional, authenticity is not

John Cass — Fri, 26 Oct 2007 20:22:57 -0000

I wonder if the look really matters, as it is what's behind the facade that counts. Authenticity is something many of the social media evangelists discuss, I wonder if it would be valuable to take a moment and review some of the big brands out there and think about how authentic they really are?

Re: Coolness is optional, authenticity is not

218Matt — Fri, 26 Oct 2007 18:09:49 -0000

In my field (Churches and Nonprofits) authenticity is vital. Both of these industries rely heavily on the good will of those who support them. If the image they are casting is not in line with who they really are ,they will feel the impact almost immediately.

Re: Coolness is optional, authenticity is not

Brandon Weber — Fri, 26 Oct 2007 15:36:03 -0000

Authenticity is a necessary but certainly not a sufficient condition.

p.s. I enjoy your blog!

Re: Coolness is optional, authenticity is not

Lars — Fri, 26 Oct 2007 15:15:16 -0000

For those of us who are authentically cool, there's really nothing to worry about.

(Couldn't resist.)

Re: Coolness is optional, authenticity is not

Erin Blaskie — Fri, 26 Oct 2007 03:31:15 -0000

You couldn't be more right John! For me, I was always worried that my tagline, etc. would 'get me in trouble' with some people but I quickly realized that it's part of who I am (I have a sense of humor) and that I would attract those who also thought it was funny. Being authentic and true to who you are brings out the best and isn't that what we should all be striving toward in our businesses?

Sincerely,

Erin Blaskie
Business Services, ETC
http://www.bsetc.ca

Re: Coolness is optional, authenticity is not

Bryan Zmijewski — Thu, 25 Oct 2007 19:35:27 -0000

Haha, so true.

I've spent ten years as a consultant trying to help companies create their web presence. Surprisingly, the toughest part for most founders and leaders was to follow their gut.

I decided to drink my own Koolaid and start a business based on Authenticity. In some ways it can be the tougher route to get started, but it makes waking up in the morning more enjoyable! Longer term it will sustain the business.

Nice thoughts John.