-
Website
http://www.ducttapemarketing.com/blog -
Original page
http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/ -
Subscribe
All Comments -
Community
-
Top Commenters
-
Mike Stenger
9 comments · 26 points
-
Ari Herzog
11 comments · 26 points
-
Andee Sellman, One Sherpa
11 comments · 1 points
-
Drew Schiller
13 comments · 1 points
-
ducttape
329 comments · 9 points
-
-
Popular Threads
-
7 Reasons Why Small Businesses Should Take a Look at Foursquare
3 days ago · 29 comments
-
Free Live Training Facebook for Small Business
11 hours ago · 2 comments
-
Is Social Media Killing Your Business?
1 week ago · 52 comments
-
Six Pixels with Mitch Joel
1 day ago · 3 comments
-
What Small Business Needs to Do to Get Ready for Mobile Marketing Now
1 week ago · 33 comments
-
7 Reasons Why Small Businesses Should Take a Look at Foursquare
But the problem with them is that it's near impossible to get a critical mass of users so that someone actually adds information of value.
It's maybe 1 in 1,000 visitors who will be willing to spend time working on a Wiki. And that's a stretch, I'd estimate.
So you literally have to have thousands and thousands and thousands of visitors, OR you have to have a really committed group of people who are so devoted to a subject that they will add information of value to it for free.
Wikipedia reached critical mass, and I'm sure most people have visited that site.
But how many of you have actually edited it or added to it? (I must admit that I did edit a page that had an incorrect word, and fixed it.)
Now take that and scale it back. How many people visit YOUR site, and how many (or how few) people would actually bother to work on your wiki for you or with you.
And I don't know about this from experience, but I can only imagine that it would only be a huge spam target too, since spammers love to ruin everything completely so that it is utterly unusable for the regular people.
I have to make a big effort to get people to comment on my blog, so I feel like there's no way I could make a wiki work.
I am curious to see who answers who HAS made it work though, because if there's a trick to it, I am seriously interested in learning and have no problem changing my mind about them.
I agree with you on the big picture thought of creating the next Wikipedia, but what about a network or team using it?
I have a group of coaches that would use this tool to contribute content for their own use or ongoing training. I benefit from the user generated and edited content and my coaches, in this case clients, get a great tool.
But what I am curious about is whether anyone out there has used one as an external feature of their web site or blog and been able to get enough traction that it actually takes off and people use it.
-- Tim
A couple of the things that help encourage participation are:
* Making it super easy: On WikiOutdoors, we built templates around specific outdoors topics (i.e. hiking or birding) and saw an immediate increase in new article creation as a result. We tip our hat to WikiHow for their base code.
* Delivering on the "wiifm": On JumpUp, we're seeing a very high participation rate in content development with our spotlights because members who share their challenge and solution can end up on our homepage. It's a win for us, and a huge win for the members who get visibility.
I love the conversation here. Thanks John for encouraging it!
~ Vikram Rajan
PersonalBrandMarketing.com
http://ideamatt.blogspot.com/2005/09/applying-b...
I do like the idea of creating one for clients. One example that comes to mind in the productivity realm is Merlin Mann's (http://wiki.43folders.com/index.php/Main_Page). I'm thinking of doing a FAQ for my field.
Thanks again for your blog - I'm enjoying it!