Duct Tape Marketing - Latest Comments in Every Business Needs Both

Re: Every Business Needs Both

Flower UK — Thu, 26 Oct 2006 12:37:02 -0000

Good thinking! The problem is that you need a balance between the two and very few people have it. If you lack one of the both, then it is also important either to train yourself in the other you have less or to hire one that gives you the ideas you simply can’t get out of your head. It’s so difficult to have a balance!

Re: Every Business Needs Both

Denise Aday — Fri, 20 Oct 2006 17:13:11 -0000

Thanks for the invite Marianna! I subscribe to your blog now, so will jump in whenever I feel I can contribute something useful. Have a great weekend!

Re: Every Business Needs Both

Denise Aday — Thu, 19 Oct 2006 08:14:11 -0000

Exactly Marianne! I actually blogged very recently about working "on" your business, as a result of another article I read at The Virtual Nation. I provided my blog link this time if you want to check it out.

I also just read your own blog post - "Appealing to the Senses...". Good, good stuff. My own marketing is mainly about the Auditory right now, which I recognized as critical in a service biz and sought help with. Once I have their attention I also provide the Visual (presentation materials, etc.)

Thanks for sharing! I'm just about to subscribe to your newsletter...

Re: Every Business Needs Both

Duct Tape Marketing — Tue, 17 Oct 2006 18:03:13 -0000

<trackback>The Natural Advantages of Small Business - the video
The following is a video I compiled from a popular presentation I give. I firmly believe small businesses possess certain innate advantages over much larger competitors. The question is - </trackback>

Re: Every Business Needs Both

Sean D'Souza — Tue, 17 Oct 2006 12:45:08 -0000

I'd say you need structure. I've seen businesses founder not because they haven't worked hard--or because they haven't got the organisational capability, but they remain not just small--but struggling.

So structure could be defined as building a home. The interior design and the maintenance is fine, but if the structure isn't in place, then it's darned hard to keep the whole thing sturdy.

An example would be:
Thirty clients from one source.
Or one client from thirty sources.

The second one needs structure, and ensures a regular flow of clients. The first one, could work, but it's more likely for the second one to work much better.

Sean
http://www.psychotactics.com

Re: Every Business Needs Both

Denise Aday — Mon, 16 Oct 2006 17:01:24 -0000

You're absolutely right John. As a Virtual Assistant, I represent that "technician" for hire. But sometimes, as a solopreneur, I have to quiet my inner "poet" just to get my own work done! What a great problem to have though.