DISQUS

Duct Tape Marketing: Everyone is talking about word of mouse but . . .

  • Dan Neely · 2 years ago
    I agree, it’s a shame that more large companies do not take advantage of having a blog or social media aspect on their websites. There IS a “Generation Gap,” and many companies, large and small, have a hard time investing in social media even though the return can be so great in value. The key is to put the consumers in control — if companies really don’t have the time, resources or desire to launch a blog, they should implement something simple that allows for conversation and networking among their customers and let them take control of WOM.
  • Bob Warfield · 2 years ago
    Great post!

    I love the way Dell is touching on all aspects of the Web 2.0 Personality Space:

    http://smoothspan.wordpress.com/2007/09/12/dell...