http://ducttapemarketing.disqus.com/Small business marketing from Duct Tape MarketingenTue, 11 Sep 2007 20:52:42 -0000https://www.ducttapemarketing.com/blog/everyone-is-talking-about-word-of-mouse-but/#comment-8129184<p>Great post!</p><p>I love the way Dell is touching on all aspects of the Web 2.0 Personality Space:</p><p><a href="http://smoothspan.wordpress.com/2007/09/12/dell-touches-the-web-20-personality-spaces/" rel="nofollow noopener" target="_blank" title="http://smoothspan.wordpress.com/2007/09/12/dell-touches-the-web-20-personality-spaces/">http://smoothspan.wordpress...</a></p>Bob WarfieldTue, 11 Sep 2007 20:52:42 -0000https://www.ducttapemarketing.com/blog/everyone-is-talking-about-word-of-mouse-but/#comment-8129183<p>I agree, it’s a shame that more large companies do not take advantage of having a blog or social media aspect on their websites. There IS a “Generation Gap,” and many companies, large and small, have a hard time investing in social media even though the return can be so great in value. The key is to put the consumers in control — if companies really don’t have the time, resources or desire to launch a blog, they should implement something simple that allows for conversation and networking among their customers and let them take control of WOM.</p>Dan NeelyTue, 11 Sep 2007 16:38:20 -0000