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http://www.ducttapemarketing.com/blog/2008/11/13/free-social-media-for-business-ebook/ -
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You've clearly decided the book should be free, so you're not trying to make money on the book itself. That means (I think) that you see some publicity value to you by disseminating the book.
If you've decided that the PR value of the book is important to you, don't erect barriers between you and your information.
I like the website and the thinking, though. I'll keep subscribing and reading.
:-)
@philiphodgen.
On a positive (and more on-topic) note, this is a great resource that I'll certainly pass on to beginners/non-users.
I do understand this additional step can be frustrating for those of you with limited time.
However, I hope that the information and value you receive from the ebook will be well worth the additional step. Please feel free to contact me directly if you are still having issues at dalex@microsoft.com - Many thanks
David Alexander
Senior Product Manager
Microsoft Office Live
http://smallbusiness.officelive.com
On another note: I highlighted YOUR blog in my Blogs.com Top 10 Small Business Marketing Rock Stars Blogs! Thank you for what you do!
Thank you so much. Do you mind if I pass the information on?
There is nothing new inthe "book" except for those who have been living away from the Internet the last 5 years.
It's a "book" for CEO and VP Marketing Internet newcomers.
It's also a great reminder of some of the natural advantages of small business - care to chime in on that riff?
Congratulations. Another well-written and visually organized product with the Duct Tape Marketing brand. It's timely and useful for all of our clients, no matter what size their enterprise. Terrific!
I found the hassle of the sign up--multiple tries, new password assignments, etc. to be slighty irritating--not for my sake, but for my empathy for customers everywhere. I know you are just doing a publication for Microsoft and it's them, not you, thinking up this gauntlet. That's the difference between small business and big corporations--we understand our customers do not have to put up with such hoop jumping. And we get a lot of great customers by making it really easy for them to do business with us.
Customer feedback is the breakfast of champions! Don't think of it as whining. (The alternative--no whining and no customer voices is grim.) Realize people are trying to tell you, Mr. Small Business, that they believe you will remain their strong advocate and educate your big business partners on better behavior with small business.
The social web is an under-utilized, under-valued tool for small businesses, and I appreciate your effort to expand its use in the business world.
For the readers of these comments, you can implement some of these social strategies and find your where your customers live on the social web at the following site:
www.socialwebresearch.com
Thanks, John. Best of luck.
1. Overview of social media and blogging.
2. Case studies of how social media is being used by a small business owners (Brown Lures and Lincoln Sign Company).
3. Easy to understand intro on RSS, social searching, social bookmarking, social networking and micro blogging platforms like Twitter.
It was a quick and informative read. Thanks John.
Cheers,
Dipankar
- It is pitched as a fairly easy to read primer for non experts.
Well done John! and thanks for providing me with a few ideas that I can implement in my business easily and cheaply!