Duct Tape Marketing - Latest Comments in Frequency matters

Re: Frequency matters

Tony Eyles — Fri, 25 Jan 2008 03:44:14 -0000

Nice, John - we talk about the "vibe" people give off. And its often an intuitive first impression. Very emotional. So why not apply to brands: capture the essence of a holistic impression. Cool - and a nice balance to the rational frequency, recency, blah blah.

Re: Frequency matters

Star Borner — Tue, 22 Jan 2008 18:21:24 -0000

Just stumbled upon your blog and happily realized that a successful blogger is writing about the very same thing I recently wrote about here:

http://papercutstar.wordpre...

So many of my clients fret that they'll "pigeon hole" themselves by offering too narrow a service. Little do they know they are sacrificing tons of business if they try to be all things to all prospects.

Re: Frequency matters

Chris — Tue, 22 Jan 2008 16:21:18 -0000

Apologies...real link is here:

http://lostboymarketing.blo...

Re: Frequency matters

Chris — Tue, 22 Jan 2008 14:57:41 -0000

I've really enjoyed your blog in the short time tracking its articles. You can see my input on frequency Here since I wrote about a while back. As a young marketer and student, I'd be interested in your feedback.

Re: Frequency matters

John — Tue, 22 Jan 2008 12:26:00 -0000

Absolutely, it's very easy as a small business owner, in particular when starting out to cast the net too wide.

Once you can define your ideal customer, it's also easier to identify where they are and then to target your marketing to them.