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I've been using alerts for some time, while they are great for both marketing and support (if someone is frustrated and does a blog post it seems to me you should help them out). But, I've ended up with a ton of them. And they were really starting to drive me crazy popping into my inbox. Now I can stick all of them in a folder within Google Reader. So much easier to deal with.
Angie
@aaswartz on Twitter
www.sixfiguremomsclub.com
Thanks, John.