Duct Tape Marketing - Latest Comments in Go to Your Edge and Push Past It

Re: Go to Your Edge and Push Past It

Max Entin — Sat, 27 Sep 2008 22:59:21 -0000

I always thought about marketing the same way as about investing. In both cases you have a portfolio mix of established working strategies that provide stability to your business (your bonds and other stable investments that provide stability) and some things you play with to see if they'll work (your higher risk investments that can bring much higher returns or won't work at all).

Re: Go to Your Edge and Push Past It

John — Mon, 22 Sep 2008 19:55:52 -0000

Good post, John. If we do not move out of our comfort zone, we do not grow, and that's not just an Eastern idea. How about Eleanor Roosevelt, saying "You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You must do the thing which you think you cannot do."

Re: Go to Your Edge and Push Past It

Mark Garland — Mon, 22 Sep 2008 15:11:06 -0000

You have some great ideas here!

Tapping into the media attention of successful businesses is a great way to "be taken for a ride" so to speak. But make sure the message that is being sent is one that you are happy with.

Mark

Re: Go to Your Edge and Push Past It

Alastair — Mon, 22 Sep 2008 14:44:42 -0000

I'm going to use the idea of a guest blog this week. There are a few people I know who could do this, but I would not have thought of asking of to contribute. Good idea!

Re: Go to Your Edge and Push Past It

Zax Stevens — Mon, 22 Sep 2008 01:39:22 -0000

I really like where your coming from in the is post. Yes I can see what to do, and I'll give these strategies a try. Nice post and I'll grab your feed while I'm here. Thanks.

Re: Go to Your Edge and Push Past It

Doug McIsaac — Sun, 21 Sep 2008 14:40:24 -0000

Thanks for the tips. I like the tie in to eastern philosophies and breaking through. Many of my clients know what to do, but getting them to see it clearly and to act is always the issue.

Doug
Free Small Business Marketing Tips

Re: Go to Your Edge and Push Past It

Cameron — Sun, 21 Sep 2008 08:33:00 -0000

Well said.

Pushing the comfort zone is well needed. But focus is too.

Some of the most successful products and service offerings - in terms of revenue and paradigm change really come from a focused strategy that identifies their target market and builds the entire product line and communication structure around that market's needs and emotions.

Identifying that market, keeping the product line simple and focused and developing cutting edge strategies make the difference between boys and men. :)

Re: Go to Your Edge and Push Past It

Gail Sideman — Sat, 20 Sep 2008 14:00:46 -0000

These are great ways to expand upon your marketing efforts, John. Even better, I think business of all sizes would benefit from keeping these tips in mind!

Re: Go to Your Edge and Push Past It

James Hipkin — Fri, 19 Sep 2008 19:17:01 -0000

You can also go outside for inspirations.

Hire a freelancer or consultant, and get their take on your business or challenge. Their perspective allows you to see your business with fresh eyes.

Re: Go to Your Edge and Push Past It

Eamon — Fri, 19 Sep 2008 15:37:02 -0000

Hi
Just to let you know that included 3 of your posts in spotlightideas.co.uk Top 250 blog posts - advertising, marketing, media & PR:
- Is it a blog or a website
- If your not participating in social media
- The hierarch of social marketing

Re: Go to Your Edge and Push Past It

Fri, 19 Sep 2008 14:09:39 -0000

My partner and I have been talking about contacting some hot tv show to market our clothing line. Thank you for the motivating article.

Re: Go to Your Edge and Push Past It

SueC — Fri, 19 Sep 2008 13:17:33 -0000

John, your list is great, I would find more ideas like that to be really valuable. I'm not terrific at thinking outside-the-box myself but am good at finding out what others are doing that I haven't tried. The list you've posted is really a good start for brainstorming but I'd love to read more!

Re: Go to Your Edge and Push Past It

Alan Underkofler - Follow Up S — Fri, 19 Sep 2008 12:38:56 -0000

This is so true! I believe in small business, marketing, and sales your success is only limited by your ability to step out of your comfort zone!

Re: Go to Your Edge and Push Past It

Alan Underkofler - Follow Up S — Fri, 19 Sep 2008 12:33:23 -0000

This is so true! In small business, marketing, and sales I believe your success is only limited to your ability to step beyond your comfort zone!

Re: Go to Your Edge and Push Past It

Merchant Account Specialist Ch — Fri, 19 Sep 2008 10:55:08 -0000

Love the idea to ask an industry rockstar for an interview for a blog. I have been thinking about that for weeks, but maybe I just needed to be...pushed over the edge. Thanks for the encouragement, John!