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Anyway, if you want to try out A/B testing without an adwords account, feel free to give the free trial a go!
I see where they're coming from, because Google does determine ranking *in part* by how people interact with your site. But I wonder how far it goes.
For instance, I wonder if they use data from this tool to determine how people behave in response to an ad long *after* the person has clicked the ad and left Google's site. I'd like to know if they use these tools in part measure post-click ad success for their own benefit.
I'll probably just have to keep wondering these things. :-)
Thanks for sharing though John. I'll definitely give it a look.
-ASG