DISQUS

Herb Pagano Jr · 1 year ago

John,

Please.
The only title to consider is: "Viral Referral-How To Harness Your Runaway Business Success"

-Herb

Book Marketing newbie · 1 year ago

I would guess that you would want to title your book according to the keywords people are going to be searching for to find it. You can make the subtitle as long as you want because it will help you in the search results (such as on Amazon), but you don't have to really print it on the cover (thus avoiding a cluttered cover).

Chris Lyons · 1 year ago

John,

Your "Duct Tape Marketing" book is so familiar, I suggest using "Duct Tape Referrals." In my opinion, continuing the "Duct Tape" brand will give your new book instant credibility. I know if I were browsing the bookstore and saw that title, I'd know right off the bat it was your book. I think you should take advantage of your Duct Tape branding.

Chris

Anshu · 1 year ago

Bird Flu Marketing - the idea is that you want your idea to be spread like Bird Flu - fast and wide.

Good Spam. - the idea is to play on people's hate and strong cognition of the word Spam - a great referral is kinda like good spam. Can also be "Good Spam Marketing".

There will be Flood (to steal a line from There will be Blood).

Duct Tape Referrals idea is excellent.

Lloyd Duggan · 1 year ago

Chris makes an excellent point about using the Duct Tape brand umbrella. With so many resources out there for small businesses having a familiar brand makes it that much easier to decide.

Ian Brodie · 1 year ago

Stick with Referral Flood - it's a great image. Keywords in the subtitle will help searchability too - but don't lose that imageof a flood of referrals.

Ian

Kenyatta Lovett · 1 year ago

I think you should call it, "A Matter of Momentum"

Lars · 1 year ago

You should use Tim Ferriss' method, where he tested all his book title ideas as Google ads to see which one got the best response, and ended up with the 4 hour work week. (I like Referral Flood too.)

Roger Ridpath · 1 year ago

John,

I'm a big fan. I agree with Chris Lyons. Duct Tape Referrals or something in that general direction seems like a no brainier.

Koka · 1 year ago

Don't that 'Refer Madness' will be a good choice. It just doesn't sound professional.

Tom Wells · 1 year ago

Playing off the other book title, how about Vice Grip Referrals? They stay put.

Jim Elias · 1 year ago

I'm with the Duct Tape brand mindset ... how 'bout "Stick & Hold: Referral Success the Duct Tape Marketing Way"

Jodi Kaplan · 1 year ago

I vote for Duct Tape Referrals or Duct Tape Referral Flood. It continues the brand and includes a word (referral) that people are likely to enter into google. Then add something like: How to Increase Your Referrals and Your Business by 60%.

Bill Fish · 1 year ago

First time posting here, but I just want to help out.
None of your titles stand out to me. Referal Flood is best, but sounds so much like every other traffic and marketing product out there.

Duct Tape is a great brand, and it's sticky. So "Duct Tape Marketing Presents: Sticky Referals"

If you want to avoid Duct Tape (don't know why), how about Wildfire Referals, or a completely made up word that is defined by the subtitle. Image Ping, Pingball Referals....I'm running out of steam already.

I agree that the Tim Ferris Adwords method is a great idea.

John Jantsch · 1 year ago

Thanks everyone for the comments and voting - pretty interesting process. The overwhelming sentiment is tie in to Duct Tape brand, I agree and this gives me even more when I go sell that idea to the eventual publisher of the book. I will keep you all informed!

Joseph T. Dager · 1 year ago

"Duct Tape Marketing and Bailing Wire" Holding your business together through Referrals or Referrals,what keeps the marketing stickey after the glue wears off!

Small Business Marketing · 1 year ago

How about "Radical Referral"

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