Duct Tape Marketing - Latest Comments in Help me name my next book?

Re: Help me name my next book?

Small Business Marketing — Wed, 12 Mar 2008 04:46:51 -0000

How about "Radical Referral"

Re: Help me name my next book?

ducttape — Tue, 11 Mar 2008 08:18:38 -0000

Thanks everyone for the comments and voting - pretty interesting process. The overwhelming sentiment is tie in to Duct Tape brand, I agree and this gives me even more when I go sell that idea to the eventual publisher of the book. I will keep you all informed!

Re: Help me name my next book?

Bill Fish — Mon, 10 Mar 2008 22:14:03 -0000

First time posting here, but I just want to help out.
None of your titles stand out to me. Referal Flood is best, but sounds so much like every other traffic and marketing product out there.

Duct Tape is a great brand, and it's sticky. So "Duct Tape Marketing Presents: Sticky Referals"

If you want to avoid Duct Tape (don't know why), how about Wildfire Referals, or a completely made up word that is defined by the subtitle. Image Ping, Pingball Referals....I'm running out of steam already.

I agree that the Tim Ferris Adwords method is a great idea.

Re: Help me name my next book?

Jodi Kaplan — Mon, 10 Mar 2008 13:16:04 -0000

I vote for Duct Tape Referrals or Duct Tape Referral Flood. It continues the brand and includes a word (referral) that people are likely to enter into google. Then add something like: How to Increase Your Referrals and Your Business by 60%.

Re: Help me name my next book?

Jim Elias — Mon, 10 Mar 2008 10:38:35 -0000

I'm with the Duct Tape brand mindset ... how 'bout "Stick & Hold: Referral Success the Duct Tape Marketing Way"

Re: Help me name my next book?

Tom Wells — Mon, 10 Mar 2008 09:52:52 -0000

Playing off the other book title, how about Vice Grip Referrals? They stay put.

Re: Help me name my next book?

Koka — Mon, 10 Mar 2008 09:01:33 -0000

Don't that 'Refer Madness' will be a good choice. It just doesn't sound professional.

Re: Help me name my next book?

Roger Ridpath — Mon, 10 Mar 2008 00:58:43 -0000

John,

I'm a big fan. I agree with Chris Lyons. Duct Tape Referrals or something in that general direction seems like a no brainier.

Re: Help me name my next book?

Lars — Sun, 09 Mar 2008 22:39:49 -0000

You should use Tim Ferriss' method, where he tested all his book title ideas as Google ads to see which one got the best response, and ended up with the 4 hour work week. (I like Referral Flood too.)

Re: Help me name my next book?

Kenyatta Lovett — Sun, 09 Mar 2008 21:48:18 -0000

I think you should call it, "A Matter of Momentum"

Re: Help me name my next book?

Ian Brodie — Sun, 09 Mar 2008 19:19:44 -0000

Stick with Referral Flood - it's a great image. Keywords in the subtitle will help searchability too - but don't lose that imageof a flood of referrals.

Ian

Re: Help me name my next book?

Lloyd Duggan — Sun, 09 Mar 2008 18:53:40 -0000

Chris makes an excellent point about using the Duct Tape brand umbrella. With so many resources out there for small businesses having a familiar brand makes it that much easier to decide.

Re: Help me name my next book?

Anshu — Sun, 09 Mar 2008 17:18:03 -0000

Bird Flu Marketing - the idea is that you want your idea to be spread like Bird Flu - fast and wide.

Good Spam. - the idea is to play on people's hate and strong cognition of the word Spam - a great referral is kinda like good spam. Can also be "Good Spam Marketing".

There will be Flood (to steal a line from There will be Blood).

Duct Tape Referrals idea is excellent.

Re: Help me name my next book?

Chris Lyons — Sun, 09 Mar 2008 12:12:19 -0000

John,

Your "Duct Tape Marketing" book is so familiar, I suggest using "Duct Tape Referrals." In my opinion, continuing the "Duct Tape" brand will give your new book instant credibility. I know if I were browsing the bookstore and saw that title, I'd know right off the bat it was your book. I think you should take advantage of your Duct Tape branding.

Chris

Re: Help me name my next book?

Book Marketing newbie — Sun, 09 Mar 2008 09:46:54 -0000

I would guess that you would want to title your book according to the keywords people are going to be searching for to find it. You can make the subtitle as long as you want because it will help you in the search results (such as on Amazon), but you don't have to really print it on the cover (thus avoiding a cluttered cover).

Re: Help me name my next book?

Herb Pagano Jr — Sat, 08 Mar 2008 22:57:26 -0000

John,

Please.
The only title to consider is: "Viral Referral-How To Harness Your Runaway Business Success"

-Herb