-
Website
http://www.ducttapemarketing.com/blog -
Original page
http://www.ducttapemarketing.com/blog/2007/02/12/how-long-should-it-take-for-my-marketing-to-work/ -
Subscribe
All Comments -
Community
-
-
Top Commenters
-
Popular Threads
My small business customers are tired of hearing it (but they I tell them anyway).
Marketing's not an event, it's a process - one that never truly ends.
Many are frozen by their fear of "doing something wrong" - a fear I try to alleviate with the idea that the most successful marketers are always doing something, even if it's not exactly the right thing.
The cumulative effect adds up over the course of the months and years.
Good example of "instant" gratification that really wasn't? The other day a newer employee at a client's repeated the "process" line back to me...
By nature, we are all rather impatient people and we want to see the fruits of our labor instantly. We want to send an e-mail and get an instant reply. Play a great gig and have the phone ring off the hook. Release a CD and sell 10,000, 250,000 or a 1,...</trackback>
It's pointless running a solitary ad or attending just one trade conference once a year, and expecting results. Or, as happens more often, doing the above, not seeing results, and then saying, "We tried it and it didn't work."
Sustained success requires sustained marketing.
Marketing is a learning process and it’s most importantly a conversation between the company and the customer/client in which both sides learn and gain valuable information. The important thing is to not forget how valuable your customer’s feedback is and to take it into consideration.