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The easiest is riding the "high" after seeing positive results.
Easiest> Keepiing it Simple
The hardest part about marketing is trusting that it works before the results come.
Hardest Part - creating enough buzz. Since we sell to re-sellers, it's a smaller group of potential customers than End Users. Web 2.0 methods, which are exciting and valuable, often don't apply because there is not a big enough network of advocates to spread the word.
Easier Part - telling the 'story'. We pride ourselves on offering products that are unique as well as high-value, so we don't need to sell on price.
great question. I belive both can be answered the same way: marketing on a consistent basis. I talked more about it on our blog today! thanks for the creative start...www.tornadomktg.com/blog
Hardest: Sustaining yourself in a competitive market
Easiest: Bother less about money.
Easiest: I knew that would work!
easiest:knowing what I'm marketing
Easiest: Something Never Change
Easiest: Making time for it. Since reading Duct Tape Marketing (which I'm just now rereading!) I've realized that Marketing is my #1 job...
Easiest: Campaign development and implementation
John, which money are you referring to, your investment or return?
Wonderful post and am enjoying the responses.
Easiest: Doing it the Duct Tape Marketing way - it's systematic so you keep going with your plan (not just hit-or-miss) - also #2 is working with a great team (that keeps me motivated as a small business owner)
Hardest: Remembering More isn't necessarilly better
Would be interesting to hear the results you get from this survey and thanks again.
The easiest part is PR as I find generating media coverage is far less hard that I used to and I'm always amazes at how many articles and news releases get picked up
The hardest thing about marketing is convincing executives and colleagues that marketing can actually do that - impact revenue - and not just act as a MarCom service bureau and Dilbert punchline.
Easiest: Learning new and exciting ideas everyday.
Easiest: Remembering that it's the FUN part
Easiest: Cashing the checks.
Easiest: Coming up with ideas for online marketing.
Hardest: Implementing those ideas. I hate it when I have to pick one or at most two.
easiest: actually communicating
Easiest: Getting excited by the possibilities
Raza Imam
http://SoftwareSweatshop.com
Hardest: I do my job for free...
Easiest/Most Fun- Thinking outside of the box.
Easiest: Reading about what others have done to be successful
Easiest: finding profitable customers :)
Easiest: I don't grasp the easy part... (nothing seems to work) darn it...
Easiest: Finding new projects that need to be completed.
Adagencysecretformula.com
Easiest: Dealing with awesome clients!
EASIEST: Believing I'm smarter than my market.
Easiest: Being real and interacting with people.
Easiest:Being reliable.
H - implementing good marketing
The easiest part? Once I identify the target? Writing a benefit-laden, marketing message with the reader in mind.
Then the next hardest is realizing that instead of waiting for the phone to ring - following up in a timely manner. Waiting by the phone didn't get me a date for the prom and it sure won't bring me a new customer!
D
Easiest: Having an uninformed opinion as to what's wrong with the marketing.