Duct Tape Marketing - Latest Comments in Is Marketing Hard or Easy, Both or Neither?

Re: Is Marketing Hard or Easy, Both or Neither?

mmorpg forums — Sat, 24 Jan 2009 20:54:39 -0000

Remembering it's /all/ about the money.

Re: Is Marketing Hard or Easy, Both or Neither?

Hamilton Wallace — Wed, 16 Jul 2008 19:11:04 -0000

Hardest: Hanging in through the testing until it's working.

Easiest: Having an uninformed opinion as to what's wrong with the marketing.

Re: Is Marketing Hard or Easy, Both or Neither?

Deborah — Sun, 13 Jul 2008 23:06:17 -0000

The hardest part is focusing the message to a specific target audience rather than the wide brush stoke approach.

The easiest part? Once I identify the target? Writing a benefit-laden, marketing message with the reader in mind.

Then the next hardest is realizing that instead of waiting for the phone to ring - following up in a timely manner. Waiting by the phone didn't get me a date for the prom and it sure won't bring me a new customer!

Re: Is Marketing Hard or Easy, Both or Neither?

DavidCastroFlorida — Fri, 11 Jul 2008 22:16:11 -0000

E - identifying bad marketing
H - implementing good marketing

Re: Is Marketing Hard or Easy, Both or Neither?

Eve Isk — Sun, 06 Jul 2008 17:42:16 -0000

Hardest:The knowledge to maintain market
Easiest:Being reliable.

Re: Is Marketing Hard or Easy, Both or Neither?

Anthony Jr. — Sat, 05 Jul 2008 09:24:32 -0000

HARDEST: Remembering I'm not smarter than my market.
EASIEST: Believing I'm smarter than my market.

Re: Is Marketing Hard or Easy, Both or Neither?

SEO Snyman — Fri, 04 Jul 2008 01:57:02 -0000

Hardest: Dealing with unreasonable clients

Easiest: Dealing with awesome clients!

Re: Is Marketing Hard or Easy, Both or Neither?

AgentM — Thu, 03 Jul 2008 16:05:30 -0000

Easiest: Doing this work is BS that's really for newbies just out of school. Any moron can create an ad. Your job is to go to lunches and crush the egos of your underlings, not get your hands dirty. You're above it.
Adagencysecretformula.com

Re: Is Marketing Hard or Easy, Both or Neither?

James Stanaway — Thu, 03 Jul 2008 11:25:55 -0000

Hardest: Dealing with the increasing number of ongoing projects that each marketing project creates.

Easiest: Finding new projects that need to be completed.

Re: Is Marketing Hard or Easy, Both or Neither?

Icarus — Thu, 03 Jul 2008 08:03:28 -0000

Hardest: Knowing when an Idea is a good idea and it can attract clients. (A lot of money goes out the window too easily without results)
Easiest: I don't grasp the easy part... (nothing seems to work) darn it...

Re: Is Marketing Hard or Easy, Both or Neither?

Small Business Entrepreneur — Thu, 03 Jul 2008 06:06:56 -0000

Hardest: finding profitable customers
Easiest: finding profitable customers :)

Re: Is Marketing Hard or Easy, Both or Neither?

Ryan Hyde — Wed, 02 Jul 2008 20:27:42 -0000

Hardest: Prioritizing time (what marketing idea should I do next?)
Easiest: Reading about what others have done to be successful

Re: Is Marketing Hard or Easy, Both or Neither?

Alexandra Gibson — Wed, 02 Jul 2008 19:05:09 -0000

Hardest- Being patient.
Easiest/Most Fun- Thinking outside of the box.

Re: Is Marketing Hard or Easy, Both or Neither?

Michelle — Wed, 02 Jul 2008 17:46:37 -0000

Easiest: I use social marketing theory to target healthy behavior change, and healthy lifestyles.I love my job so much, I would do it for free!

Hardest: I do my job for free...

Re: Is Marketing Hard or Easy, Both or Neither?

SoftwareSweatshop — Wed, 02 Jul 2008 17:10:30 -0000

Hardest: Remembering you're not all things to everybody
Easiest: Getting excited by the possibilities

Raza Imam
http://SoftwareSweatshop.com

Re: Is Marketing Hard or Easy, Both or Neither?

nicole — Wed, 02 Jul 2008 14:20:47 -0000

hardest: thinking like a salesperson
easiest: actually communicating

Re: Is Marketing Hard or Easy, Both or Neither?

Hendry Lee — Wed, 02 Jul 2008 13:28:10 -0000

I'll list it backwards. Mine makes more sense that way.

Easiest: Coming up with ideas for online marketing.
Hardest: Implementing those ideas. I hate it when I have to pick one or at most two.

Re: Is Marketing Hard or Easy, Both or Neither?

JudyAnn Lorenz — Wed, 02 Jul 2008 11:25:03 -0000

Kimber said it first...the hardest part is 'getting a round tuit." The easiest is absorbing the glow when what I do get around to doing is so successful!

Re: Is Marketing Hard or Easy, Both or Neither?

Tod Andrews — Wed, 02 Jul 2008 10:31:03 -0000

Hardest: More tedious than people think. Very little can be put on "auto pilot", as my clients like to think.
Easiest: Cashing the checks.

Re: Is Marketing Hard or Easy, Both or Neither?

John Rosen — Wed, 02 Jul 2008 09:39:07 -0000

Hardest: Remembering that marketing is only a PART of running a business
Easiest: Remembering that it's the FUN part

Re: Is Marketing Hard or Easy, Both or Neither?

chris — Wed, 02 Jul 2008 09:15:04 -0000

Hardest: Getting clients to understand marketing is a long term is a process. (SEO)

Easiest: Learning new and exciting ideas everyday.

Re: Is Marketing Hard or Easy, Both or Neither?

Jim Gardner — Wed, 02 Jul 2008 09:08:34 -0000

The easiest thing about marketing is in the doing, applying our understanding of markets, competitors, the product or service, and the company to drive effective messages and develop need-based products that support sustainable growth for the company.

The hardest thing about marketing is convincing executives and colleagues that marketing can actually do that - impact revenue - and not just act as a MarCom service bureau and Dilbert punchline.

Re: Is Marketing Hard or Easy, Both or Neither?

Alastair — Wed, 02 Jul 2008 08:07:57 -0000

The hardest for me (and almost all of my clienst I find) is finding quality time to put in. This includes planning time in advance so that things aren't all last minute and not properly tested.

The easiest part is PR as I find generating media coverage is far less hard that I used to and I'm always amazes at how many articles and news releases get picked up

Re: Is Marketing Hard or Easy, Both or Neither?

nudgeme — Wed, 02 Jul 2008 06:46:49 -0000

Great question John. The easiest part for me is generating the ideas and planning the strategy. The hardest part is working out the most effective order in which to implement marketing activities (esp all the web 2.0 stuff), and keeping on top of the follow up in a way that doesn't bug your clients/list.

Would be interesting to hear the results you get from this survey and thanks again.

Re: Is Marketing Hard or Easy, Both or Neither?

web Content — Wed, 02 Jul 2008 03:03:03 -0000

Easiest: Targeting more people
Hardest: Remembering More isn't necessarilly better