DISQUS

Sarah Bray · 1 year ago

I guess this is why I keep asking business owners I respect for marketing ideas that actually work, and they kind of look at me blankly and say, "I don't know. There's nothing that works every time."

I hope to one day have a beautiful accident to share!

Tim Rueb · 1 year ago

Fail Big - you advance your education faster and further then any other form when you discover not only the victories of taking risks, but the lessons learned within failure.

Sean · 1 year ago

I think that's great, but still measure the results of those experiments! Hopefully one of the accidents isn't, "do something you can't measure the results from".

Adrianne Machina · 1 year ago

Many important inventions - like penicillin - came from "beautiful accidents." Like your mom, most of these creations came from someone who put time, energy and passion into honing their craft.

That's why I think a beautiful marketing accident will more likely be discovered by a marketing coach or a marketing director with a passion for marketing, rather than a business owner that dabbles in marketing for only an hour a week. Just like your mom knows the power of baking soda, marketing pros know the power of a strong offer.

Because marketing pros are launching experiments already knowing the fundamentals, their experiments are less likely to flop and are more likely to create a "beautiful accident" that will take marketing to the next level.

Adrianne Machina
DTM Coach

Jon W. · 1 year ago

Absolutely! As a cook and a marketing professional, I loved your little tidbit of wisdom there.

I go by Jon in day-to-day conversation, but on my business cards it says 'Jonathan'... purely by accident, but now I know when someone calls me 'Jonathan' via the phone or email, they probably got my card via community marketing, thus I can easily track my results! Wonderful accident.

John Jantsch · 1 year ago

@Jon - that's a really great example

Moise levi · 1 year ago

As an ex private banker, my first question to my clients was ; "how did you do it ?"

I was always surprised by the simplicity of the patterns that did lead to their success

MarketingDeviant · 1 year ago

Great advice there. Just do the things you think seems right for you.

Anna Sabino · 1 year ago

I loved that personal touch, John.
Well I can apply your concept to my process of designing. I usually buy a lot of components, look at them and see what I can create. The more pieces I have, the easier it is for me to get inspired...

LindaBusiness · 1 year ago

As usual, the timeliness of this post with my current business work gives me goosebumps. I'm experimenting with something new, a new way of marketing my business...I'm very curious to see if what results are delicious cookies or blobs of indigestible dough. - Linda

Tom Lindstrom · 1 year ago

Great post.I have a marketing plan where I have written down exactly what I should do every day.But, the truth is that I get more things done when I´m not staring blindly at the plan.Sometimes you get the inspiration to do more, sometimes you get nothing done.

web Content · 1 year ago

Loved this post... Great wisdom to be found there. Marketing doesn't have any hard and fast rules, you can read all the books and take all the advice you want, but at the end of the day gut instinct is what'll really give you the bes results.. Take a proven formula, add a dash of initiative, a sprinkle of ingenuity and a light seasoning of individuality and voila!! perfect marketing mix!

SEO Snyman · 1 year ago

The critical ingredient that no cookbook can divulge is simply this.....love. Cooking is alchemy of the highest order, and the heart of the person doing the cooking is reflected in the final product. The same could be said of marketing. People can share a common recipe, however the results will differ dramatically between individuals, once the unique aspects of their personalities get projected into the mix.

SEO Snyman · 1 year ago

Just had an internet glitch whilst pressing "post it" so am unsure if my comment actually squeezed through! What I said was that the ingredient no cookbook mentions is love. Cooking is alchemy of the highest order, and the cook's state of heart reflects in the food.

As far as marketing is concerned, one can take a recipe and apply it to a given scenario, but the results will differ according to the individual characters of the marketing people employing a certain tactic or strategy. The subtleties of the individual characters will affect the projected outcome, dramatically so in certain instances.

John Jantsch · 1 year ago

@SEO Snyman - you're going to make me well up thinking of my own dear old mum with that one. No seriously, very cool addition - love in business, now that's an ingredient we could use more of.