Duct Tape Marketing - Latest Comments in Making Beautiful Accidents

Re: Making Beautiful Accidents

ducttape — Fri, 01 Aug 2008 11:18:51 -0000

@SEO Snyman - you're going to make me well up thinking of my own dear old mum with that one. No seriously, very cool addition - love in business, now that's an ingredient we could use more of.

Re: Making Beautiful Accidents

SEO Snyman — Fri, 01 Aug 2008 10:46:04 -0000

Just had an internet glitch whilst pressing "post it" so am unsure if my comment actually squeezed through! What I said was that the ingredient no cookbook mentions is love. Cooking is alchemy of the highest order, and the cook's state of heart reflects in the food.

As far as marketing is concerned, one can take a recipe and apply it to a given scenario, but the results will differ according to the individual characters of the marketing people employing a certain tactic or strategy. The subtleties of the individual characters will affect the projected outcome, dramatically so in certain instances.

Re: Making Beautiful Accidents

SEO Snyman — Fri, 01 Aug 2008 10:39:33 -0000

The critical ingredient that no cookbook can divulge is simply this.....love. Cooking is alchemy of the highest order, and the heart of the person doing the cooking is reflected in the final product. The same could be said of marketing. People can share a common recipe, however the results will differ dramatically between individuals, once the unique aspects of their personalities get projected into the mix.

Re: Making Beautiful Accidents

web Content — Fri, 01 Aug 2008 10:00:52 -0000

Loved this post... Great wisdom to be found there. Marketing doesn't have any hard and fast rules, you can read all the books and take all the advice you want, but at the end of the day gut instinct is what'll really give you the bes results.. Take a proven formula, add a dash of initiative, a sprinkle of ingenuity and a light seasoning of individuality and voila!! perfect marketing mix!

Re: Making Beautiful Accidents

Tom Lindstrom — Thu, 31 Jul 2008 16:29:44 -0000

Great post.I have a marketing plan where I have written down exactly what I should do every day.But, the truth is that I get more things done when I´m not staring blindly at the plan.Sometimes you get the inspiration to do more, sometimes you get nothing done.

Re: Making Beautiful Accidents

LindaBusiness — Thu, 31 Jul 2008 16:02:46 -0000

As usual, the timeliness of this post with my current business work gives me goosebumps. I'm experimenting with something new, a new way of marketing my business...I'm very curious to see if what results are delicious cookies or blobs of indigestible dough. - Linda

Re: Making Beautiful Accidents

MarketingDeviant — Wed, 30 Jul 2008 20:20:27 -0000

Great advice there. Just do the things you think seems right for you.

Re: Making Beautiful Accidents

Moise levi — Wed, 30 Jul 2008 14:09:47 -0000

As an ex private banker, my first question to my clients was ; "how did you do it ?"

I was always surprised by the simplicity of the patterns that did lead to their success

Re: Making Beautiful Accidents

ducttape — Wed, 30 Jul 2008 14:03:00 -0000

@Jon - that's a really great example

Re: Making Beautiful Accidents

Jon W. — Wed, 30 Jul 2008 14:00:42 -0000

Absolutely! As a cook and a marketing professional, I loved your little tidbit of wisdom there.

I go by Jon in day-to-day conversation, but on my business cards it says 'Jonathan'... purely by accident, but now I know when someone calls me 'Jonathan' via the phone or email, they probably got my card via community marketing, thus I can easily track my results! Wonderful accident.

Re: Making Beautiful Accidents

Adrianne Machina — Wed, 30 Jul 2008 13:23:29 -0000

Many important inventions - like penicillin - came from "beautiful accidents." Like your mom, most of these creations came from someone who put time, energy and passion into honing their craft.

That's why I think a beautiful marketing accident will more likely be discovered by a marketing coach or a marketing director with a passion for marketing, rather than a business owner that dabbles in marketing for only an hour a week. Just like your mom knows the power of baking soda, marketing pros know the power of a strong offer.

Because marketing pros are launching experiments already knowing the fundamentals, their experiments are less likely to flop and are more likely to create a "beautiful accident" that will take marketing to the next level.

Adrianne Machina
DTM Coach

Re: Making Beautiful Accidents

Sean — Wed, 30 Jul 2008 12:21:28 -0000

I think that's great, but still measure the results of those experiments! Hopefully one of the accidents isn't, "do something you can't measure the results from".

Re: Making Beautiful Accidents

Tim Rueb — Wed, 30 Jul 2008 11:40:45 -0000

Fail Big - you advance your education faster and further then any other form when you discover not only the victories of taking risks, but the lessons learned within failure.

Re: Making Beautiful Accidents

Sarah Bray — Wed, 30 Jul 2008 11:40:10 -0000

I guess this is why I keep asking business owners I respect for marketing ideas that actually work, and they kind of look at me blankly and say, "I don't know. There's nothing that works every time."

I hope to one day have a beautiful accident to share!