Duct Tape Marketing - Latest Comments in Marketing is What You Do and What You Say

Re: Marketing is What You Do and What You Say

Becky Carroll — Mon, 08 Jan 2007 13:43:51 -0000

I agree with you wholeheartedly, especially on your first item of the ideal client and applying it to existing clients. As business owners, we sometimes hold on to all existing clients, maybe because they have a great brand or maybe because we used to work there! However, not all clients should be kept. It seems to me if a client is not going to be worthwhile in the long term, it may not be a client to keep. On the other hand, we should take a look at how to keep our best clients, and then go and do something for them!

Now excuse me while I go and review my client list...

Becky

Re: Marketing is What You Do and What You Say

http://www.churchcommunication — Sat, 06 Jan 2007 11:55:02 -0000

<pingback>... in Church Marketing. This post by John at Duct Tape Marketing caught my attention and is especially relevant for churches seeking to impact their communities and the world. In essence the article is about Practicing What You ...</pingback>

Re: Marketing is What You Do and What You Say

Erin Blaskie — Sat, 06 Jan 2007 03:44:04 -0000

I couldn't agree more! I do think that a powerful slogan can also energize a business (or at least the business owner) and help put in motion the things that need to be done from a marketing standpoint. For example, I recently changed my own slogan to "Giving Business Owners Freedom by Managing the BS, etc." because my website URL is www.bsetc.ca and my business' name is Business Services, ETC. Once I laid out the groundwork for that (after two years of being in business), I really felt energized about what it is I do and who I want to serve.

Re: Marketing is What You Do and What You Say

Dave Conrey — Fri, 05 Jan 2007 14:50:09 -0000

Back when I was a young kid in Texas, my brother and I used to be babysat by a lady who was all business. If we were caught doing something we shouldn't, we knew punishment would be doled out by making us grab a "switch" from the tree outside so she could swat our behinds.

That memory brought to the forefront of my mind because of that last bullet point. Talk about an eye opener. I don't think I'll be sitting down for awhile.

thanks, really. Needed that little wakeup call.

Re: Marketing is What You Do and What You Say

Ricardo Alomar — Fri, 05 Jan 2007 14:43:45 -0000

Amen to that!