DISQUS

Duct Tape Marketing: Maybe It’s a Problem With the Bowl

  • Christine OKelly · 2 years ago
    Fantastic points! I love the comparison to the fishbowl... I'm recommending this post to David for our Friday recap - very cool...
  • Rhett Laubach · 2 years ago
    One of the most specific and challenging assestments of what it takes to grow a business that I have read. Thanks, John!
  • John Jacob · 2 years ago
    Nice analogy...Thanks for the list of suggestions.
  • Susan Cartier Liebel · 2 years ago
    I've commented on this post on my blog as I find it extraordinarily relatable for solo and small firm practitioners who believe there are no clients...they are just stuck in one perspective on marketing and are suffering the consequences believing it is market conditions, clients and everyone else. Great relatable analogy.
  • Robert Rosenthal · 2 years ago
    This entry shows why you're one of the top business bloggers. Last time we revolutionized our direct marketing agency, Mothers of Invention, was January, 2006. It was one of the best moves we ever made. My Freaking Marketing blog came out of that process.

    We've been adding clients left and right, but it's clear that more work remains. Your "Maybe It's a Problem with the Bowl" entry helped clarify things.

    Thanks, John.
  • John Jantsch · 2 years ago
    Robert and all,

    It's funny how sometimes you write a post like this and it immediately causes people to slap their forehead and "that's it" - keep pushing everybody.
  • jennifer Strano · 2 years ago
    What an "ah-ha" moment I just had!
    Every small business owner should go out and get a fishbowl for their desk as a daily reminder!
  • David · 2 years ago
    John...Love the post. "you must grow your definition of what's possible" is so true. I gave you some link love on our Friday, "Who said that?"
  • Troy Askew · 2 years ago
    Recent conversations and educational dialogue would suggest that every recipe needs that ever so important and most often secret ingredient. Thanks for reiterating that the process begins with our own taste for something new.