DISQUS

Duct Tape Marketing: Multi-author blogging as a referral tool

  • Andrea_R · 1 year ago
    WordpressMU makes an excellent base for a blog networks if you want a *series* of blogs on one site. Picture each author with their own blog on your network, rather than an author section. :D

    And many of the standard plugins for regualr wordpress work in MU (you do have to check though). The added bonus is that MU can do things easily that is a bit of work in regular wordpress.

    The only downside is that MU is server software and you have to either know what you're doing to get it set up, or have someone knowledgeable do it for you.

    But if you think big, MU is perfect. I wrote a post here you might find interesting:
    http://wpmututorials.com/ideas/25-new-and-diffe...
    It talks about blog networks and WPMU.
  • pete · 1 year ago
    I like it. I am a member of BNI (Business Network International) here in the Upper Valley of New Hampshire and I might just try this with our membership!
  • MarketingTwins-Randy · 1 year ago
    I like this resource idea as well ! Can't wait to share this one.
  • JudyAnn Lorenz · 1 year ago
    I have the vehicle at http://www.ozarksmountaincountry.com with two blogs:

    WebChips of Wisdom for tips
    Ozarks Mystique for Regional statement.

    No partners. Chips started because an associate needed some tips on how to do something, so I blogged his solution.

    I've invited guests and their eyes glaze over. I've given blogging presentation and private blogging classes and other people won't pick up on it. I write about 5-6 blogs on different topics; not 24/7 though.
  • Web content · 1 year ago
    I love this... Truly, blogging can be one of the most versatile and powerful marketing tools, especially as the age of information and technology gets a firmer footing in all our doors...
    It needn't even require large quantities of your time, you need only put out a weekly post from all the experts under your one blog. People will quickly become accustomed to associating your blog, and therefore your businesses, with the related subject.. Cementing you in their minds as the most qualified in your fields.
  • SEO Snyman · 1 year ago
    Creating and establishing authority is what it is all about....what better way to gain instant credibility than having an acknowledged existing expert/s in your field "join forces" with you?
  • Julie Phineas · 1 year ago
    I've gained a lot of visibility since joining Lesbiatopia.com as one of their authors. Great post!
  • chrisbaggott · 1 year ago
    The problem with Wordpress for this kind of solution is that it's got to be installed...meaning that there is IT involvement that makes it tough for your typical DryCleaner and Plumber who should just be focusing on content creation.

    Additionally, WordPress does very little to scale the Content. John, I know you have recommended Compendium Blogware in the past for Business Blogging. Compendium is an excellent choice for this application as well. Ad because it's a SaaS solution there is not need for IT.

    We see this tactic a lot in Chambers of Commerce and Travel/Visitors Groups.