http://ducttapemarketing.disqus.com/Small business marketing from Duct Tape MarketingenWed, 30 Aug 2006 07:49:05 -0000https://www.ducttapemarketing.com/blog/naming-your-stuff-makes-it-feel-more-important/#comment-8127315<p>A great example: Orange's choice of names for their mobile phone tariffs - <a href="http://www.orange.co.uk" rel="nofollow noopener" target="_blank" title="www.orange.co.uk">www.orange.co.uk</a></p>Matt @ PolonWed, 30 Aug 2006 07:49:05 -0000https://www.ducttapemarketing.com/blog/naming-your-stuff-makes-it-feel-more-important/#comment-8127314<p>I like this idea and have started trying it. Some of the "naming" that stick out to me in marketing is when someone makes up a contradictory saying. Such as when they say something like "Use the 'gentle-strongarm' technique to convince your customer to buy. Or use "our verbal ju jitsu technique" to win any argument.</p>Brad IsaacMon, 28 Aug 2006 16:49:41 -0000