Duct Tape Marketing - Latest Comments in Now's the Time to Repackage Your Offerings

Re: Now's the Time to Repackage Your Offerings

wow power leveling — Fri, 22 May 2009 12:49:12 -0000

John, I'm with you and Simon about value adding instead of discounting. I also think your low cost alternatives solution is apropos.

Re: Now's the Time to Repackage Your Offerings

John SEO — Wed, 14 Jan 2009 10:49:04 -0000

a well rounded business know-how on the subject John, basically competition what makes the market healthy for consumers but what drives them to come over to your business is the ability to have them be satisfied on what are actually offering.

Re: Now's the Time to Repackage Your Offerings

Sherry Darden — Mon, 12 Jan 2009 16:40:31 -0000

I speak monhtly on business plans and talk about percieved value and pricing at a profit. I love the way that this was put. I will pass this on to my students!

It is funny, I don't always practice what I preach! I will now. Thanks,

Re: Now's the Time to Repackage Your Offerings

web Content — Mon, 12 Jan 2009 03:44:25 -0000

I love the second point you make here "Add Value Before Discounts" so true, so very true.. Be imaginative, consider what needs or wants people may have that haven't been met before, give them more value for their buck!

Re: Now's the Time to Repackage Your Offerings

Hamilton Wallace — Sun, 11 Jan 2009 16:05:29 -0000

I find a mistake business owners make when times get tough is only looking to improve their ads or brochures and not their product, as you suggest. Add lower-priced options, bundle, whatever -- we need to start offering customers products they want to buy, not just what we have. This is tougher than buying a bigger ad, but often is the secret sauce that gets sales back on track.

Re: Now's the Time to Repackage Your Offerings

Kris Bovay — Sun, 11 Jan 2009 02:43:48 -0000

Most of my clients are in the business-to-business market; all of them are feeling the pricing pressures. I've worked with a number of them to develop a value price bundle - this has worked very effectively for most of them.

Re: Now's the Time to Repackage Your Offerings

Surviving A Recession — Sat, 10 Jan 2009 13:35:56 -0000

I think number 4 is probably the most important tip listed here. There may be customers that want to use your product now but cannot afford the full version. Offering a low cost entry level alternative is a good way to lock them in. Once their bottom line allows for it they will move to the full, more expensive, version. As long as the produst proves its value.

Re: Now's the Time to Repackage Your Offerings

wo power leveling — Sat, 10 Jan 2009 08:19:06 -0000

i like it

Re: Now's the Time to Repackage Your Offerings

Deb Kolaras — Fri, 09 Jan 2009 12:27:18 -0000

I am sooo with you on this, John. Thanks for a terrific post and reminder that when you create value for your customer and couple it with different options, price points and offers, you're giving the customer every possibility to do business with you. Couple that with integrity and great customer service, the sky's the limit!

Re: Now's the Time to Repackage Your Offerings

Katie Langston - Small Busines — Fri, 09 Jan 2009 11:38:52 -0000

John, I'm with you and Simon about value adding instead of discounting. I also think your low cost alternatives solution is apropos. Making the funnel as wide as possible at the top, even if you're just replacing your cost of acquisition on the first sale or two, is really key in this economy.

Re: Now's the Time to Repackage Your Offerings

Chad Gardner — Fri, 09 Jan 2009 10:23:43 -0000

Great tips to consider. We have recently removed our setup fees to make sure there are no barriers between whether or not customers try out our SaaS. As you mentioned, this created a great reason to act now.

Re: Now's the Time to Repackage Your Offerings

Simon Payn — Fri, 09 Jan 2009 10:09:26 -0000

I particularly like the second point about adding value instead of discounting. That's something I am focusing on this month - offering my clients a free start-up consultation.