Duct Tape Marketing - Latest Comments in Now That's a Lead of a Different Color

Re: Now That's a Lead of a Different Color

Mark PPC — Mon, 26 May 2008 16:54:17 -0000

Great post. I read an article that says that 50% of leads of a campaign dont get to the right sales person. With this being said does anyone have any ideas as to what types of products I can purchase that can help me manage my leads and that my clients can use to manage theirs.

Re: Now That's a Lead of a Different Color

Nathan Cain — Mon, 19 May 2008 22:37:18 -0000

Has anyone thought of a way to scrimp and still get the basic job done? For instance, could I do the same basic thing with Interspire's SendStudio?

Re: Now That's a Lead of a Different Color

Jim — Mon, 19 May 2008 13:27:41 -0000

Infusionsoft is my favorite - really effective.
Segmenting leads makes a huge difference - so don't scrimp on your CRM

Re: Now That's a Lead of a Different Color

Mark Olsen — Mon, 19 May 2008 11:29:09 -0000

I agree - leads do come in all forms.
In the affiliate/lead gen world we see lead producers of high and low quality. Overwhelmingly the lead producers with the highest quality also have the highest quality website with real content selling the prospect on the service, product or offering.
Quality is the number one concern of any lead buyer, lead gen affiliate program manager or affiliate network. Payouts, volume and checks are all based on quality and a long term relationship only works around meeting or beating quality expectations.

Re: Now That's a Lead of a Different Color

JudyAnn Lorenz — Mon, 19 May 2008 11:04:10 -0000

I like your suggestions in your book and other places to really focus on an ideal customer/client. Narrowing the field changes the energy and the voice of all communication. Trying to say "the good thing" to many different listeners result in a diluted message. I don't care for those that I receive and I would prefer not to deliver them.

Re: Now That's a Lead of a Different Color

Josh Axelberd — Mon, 19 May 2008 10:59:09 -0000

John, thanks for sharing your ideas. The tough thing with trade shows is understanding the nature of the visitor. Sometimes you meet a prospect at a show and they are in immediate need of your help and services and it is crtical to set a plan for follow-up before they leave the booth. There is another type that is intrigued by your product or service but they need a little time after the show to sort through the avalanche of calls, emails and brochures that will follow after the show. Sometimes it is best to be patient with those.

Re: Now That's a Lead of a Different Color

web Content — Mon, 19 May 2008 03:07:43 -0000

Great post, not only understand how to get yourself real, quality leads, but remember how to treat the different types of quality leads once you've got them..
great post John!

Re: Now That's a Lead of a Different Color

Rich Rogala — Sun, 18 May 2008 16:40:31 -0000

Great points. I find that tailoring your follow-up approach to the type of lead also makes me very much more aware of exactly where my leads come from.

Re: Now That's a Lead of a Different Color

MarketingTwins-Randy — Sat, 17 May 2008 14:46:47 -0000

Thanks John - I'm always looking here for new ideas - and tried and true ones! These suggestions correspond so well to the Lead Generation series you do - and it just keeps getting better!

Re: Now That's a Lead of a Different Color

Marketing Integrity — Sat, 17 May 2008 11:03:32 -0000

Thanks John, just reading this post reminded me of a lead I needed to follow-up on!

I see many organizations that drop the ball after making contacts at trade shows and conferences. The mindset has to be with all representatives at the show to create a follow-up plan and reconnect within a couple days or as you say the lead goes cold quickly. Reconnecting while they still remember who you are is of vital importance or you are essentially wasting your time being there in the first place.