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While Money Mailer is a fine direct mail product, it is not the "clear leader in the direct postal mail coupon space", that title would go to Valpak in terms of years in business, distribution footprint, brand recognition and open rate.
Valpak's famous blue envelope pioneered the cooperative envelope category in 1968 and currently reaches about 45 million homes across the United States, Puerto Rico and Canada, mailing a little over 500,000,000 envelopes a year.
Money Mailer's distribution footprint last time i looked was around 23 million homes, the "with deliveries to over 190 million homes" may refer to the total number of copies per year that they mail.