DISQUS

Duct Tape Marketing: Old School and New School Coupons Come Together

  • Web Design Charlotte · 1 year ago
    Don't forget the coupons you can add to your business's Google Local profile. I have heard many success stories across all age strata this way.
  • Jodi Kaplan · 1 year ago
    There are also online coupon sites, like couponcabin, dealcatcher, and fabuloussavings.
  • Todd Andrews · 1 year ago
    Definitely don't need the offline coupons anymore. Hopefully recent generations kill those off from lack of usage.
  • Jen Kirby · 1 year ago
    yes, online coupons! i think it is crazy that money mailer is spending money printing and mailing coupons to 160M households. i use bradsdeals.com - he has thousands of coupons, both online and printable, at any time. ever worse, for money mailer, the online coupons are BETER coupons!
  • John Gillett · 1 year ago
    Online coupons, whether emailed to me or available on a site's home page, have pushed me to make an instant buying decision on more than one occasion -- I've noticed many online "free shipping" coupons, which are particularly attractive for many online buyers.
  • David Flash · 1 year ago
    "Money Mailer is the clear leader in the direct postal mail coupon space with deliveries to over 190 million homes."

    While Money Mailer is a fine direct mail product, it is not the "clear leader in the direct postal mail coupon space", that title would go to Valpak in terms of years in business, distribution footprint, brand recognition and open rate.

    Valpak's famous blue envelope pioneered the cooperative envelope category in 1968 and currently reaches about 45 million homes across the United States, Puerto Rico and Canada, mailing a little over 500,000,000 envelopes a year.

    Money Mailer's distribution footprint last time i looked was around 23 million homes, the "with deliveries to over 190 million homes" may refer to the total number of copies per year that they mail.
  • David Flash · 1 year ago
    By the way.... CEllfire is an awesome application. i've had it for over 2 years...since my blackberry days. currently hab=ve the iphone app & it is a sweet interface. love it!