DISQUS

Duct Tape Marketing: Passion is a Wonderful Branding Tool

  • Lewis Green · 3 years ago
    I believe Passion is the primary ingredient for success in life and in work. Without it, we simply go through the motions, and our customers, clients and employees suffer right alongside us.

    Whether you are an entrepreneur, business owner, C-level executive, director, manager or wannabe leader, leading with your heart, passion, and caring for the bottom line are good for you, good for your shareholders, good for your employees and good for your customers.

    Because attitudes become deeply imbedded within cultures, the challenge for well-established businesses who fail to engage and embrace people-centrism far exceeds that of newer businesses who build from the inside out and established businesses that understood and continue to understand that business success follows on the heels of passion for what you do and for what your business does for people. Those who build from the inside out with passion, engage everyone they touch: a key component to business success.

    Spread the passion through your employees with frequent communications and by letting people know they are the most important part of your business—not revenues, not products or services, but people. When the passion is shared and rewarded, it and your business have the chance to grow like Topsy.
  • Rick · 3 years ago
    John, I've found myself preaching the same thing lately, so I think I'll use your post to drive it home.
  • John Jantsch · 3 years ago
    Rick,

    The Reverend DT Marketing sends you out to preach to the unconverted!
  • Mack Collier · 3 years ago
    "Passion is contagious and one of the greatest branding tools you can employ."

    Great point, it's contagious, and attractive. People gravitiate toward passionate people.
  • Dirk Plantinga · 3 years ago
    Right on! Life is too short for spending most of it in a J-O-B a.k.a. a Joyless Obligation Box.
  • The Transfer · 3 years ago
    <trackback>7-10-06
    Do you understand the heart of your client's company, or are you just providing arbitrary research and pat answers? (see John Jantsch's weekend blog here</trackback>
  • Julia Dorofeeva · 3 years ago
    Everything we do with passion is more emotional then rational. That's why it becomes so appealing.

    When we try to sell something online, marketing throught blog, material points come out on the first plan and sometimes blog becomes boring for the initial users. How can we avoid that? Can you advise?
  • billy · 3 years ago
    Passion is nothing but:post a sophisticated,simple,integration,on non spamic blog.:P
  • Passion in personal branding a · 3 years ago
    <pingback>...title="Back to home">newsmotto! Passion in personal branding and beyond John Jantsch writes about passion as a great branding tool. Last week I received one of the greatest compliments that I believe a business owner can receive. I had a ...</pingback>
  • newsmotto! · 3 years ago
    <trackback>Passion in personal branding and beyond
    John Jantsch writes about passion as a great branding tool.
    Last week I received one of the greatest compliments that I believe a business owner can receive. I had a another business owner, who I had never met in person, plop down a fairly large amount...</trackback>
  • Should a Hobby Stay a Hobby or · 2 years ago
    <pingback>...is that marketing their passion is much easier than they imagined. If you love doing it, marketing actually comes ...</pingback>