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5 Ways to Guarantee Your Marketing Works
And anything by Drucker is a must read.
Great to hear your recommendations and lottery picks
I need names here! What are your top 3?
Secret Formulas from the Wizard of Ads- Roy H Williams - One of the most intriguing and well written marketing books.
Understanding Comics - Scott Mcloud- Learn how to communicate effectively by breaking down patterns in a limited amount of space.
A Poem a Day - edited by McCosker and Albery - You write how you read. Poets are masters at communication thoughts in a few words and in unusual ways.
Coming up with 3 was tough though. Especially without including my own books ;-)
*Founders at Work: Stories of Startups' Early Days by Jessica Livingston
*The Kite Runner by Khaled Hosseini
*Microserfs by Douglas Coupland
Hard to stop but these are John's participation rules! :)
Greg at gregstuart.com
What about all time? I read my book about 10 times too but by then I was sick of it.
2. Creating Customer Evangelists, Ben McConnel and Jackie Huba
3. Radical Edge, Steve Farber
William Bridges: Managing Transitions.
Jane Dutton: Energize Your Workplace.
Pema Chodron: When Things Fall Apart
Take 3,
David Zinger
Bird By Bird - Lamott (Definitely agree)
The Big Moo - Various
A classic story of youth and the world
2. Made to Stick - Dan and Chip Heath
Obvious but great content with application in every industry
3. Purple Cow - Seth Godin
I don't care what color it is. I want to be remarkable
2) Discipline of Market Leaders- Treacy & Wiersema
3) 22 Laws of Branding- Ries & Ries
All marketing/ business-- great reads- lots of insight. 22 Laws of Branding is like Marketing for Dummies, but it's so simply stated, it's a great tool.
Master of the Senate, an LBJ biography by Robert Caro -- wonderful history and a guide to negotiating from a master!
Wisdom of the Crowd, James Surowieki. It helped me understand why Web 2.0 publishing approaches (such as Digg or Metafilter or Newsvine) are better at organizing content than traditional editorial boards.
Independence Day, Richard Ford. A novel every parent should read, lest you end up as clueless as Frank Bascombe!
2. Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
3. Thought Particles by Roy H. Williams
1. Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams
2. Marketing Metrics: 50 + Metrics Every Executive Should Master by by Paul Farris, Neil Bendle, Phillip Pfeifer & David Reibstein
3. Mavericks at Work by William Taylor & Polly LaBarre
Alexandria Quartet - Durrell
Burr - Vidal
A Clearing in the distance = Rybcyzynski
When are you going to do the favorite albums?
Selling the Invisible - Harry Beckwith
Growing Your Business - Mark LeBlanc
The Dynamic Laws of Prosperity - Catherine Ponder
Rules for Revolutionaries, Guy Kawasaki
Permission Marketing, Seth Godin
Swim With The Sharks, Harvey Mackay
Read these all - they will open your eyes.
(And then, when the startup life seems overwhelming, read "The eMyth Revisited" by Michael Gerber)
Lamb--Christopher Moore
It's Not About the Bike--Lance Armstrong
Small is the New Big- Seth Godin
The Art of Possibility by Rosamund Stone Zander and Benjamin Zander
Think and Grow Rich by Napoleon Hill
Jonathan Livingston Seagull by Richard Bach
The Ultimate Success Secret - Dan Kennedy
(such a simple concept, that's so far reaching)
Kite Runner - Khaled Hosseini
(prose at it's best. compelling novel, that made me hang on every word)
The Book Theif - Marcus Zusak
(historical fiction, narrated by death...)
1) The Farther Reaches of Human Nature - A.H. Maslow
2) Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life by Avinash K. Dixit and Barry J. Nalebuff
3) Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business by Adam M. Brandenburger and Barry J. Nalebuff
1) Mergers & Acquisitions from A to Z Andrew Sherman and Milledge A Hart.
2) NLP Carol Harris
3) The Psychology of Selling Brian Tracey
Nickel and Dimed - Barbara Ehrenreich
A Thousand Years Over a Hot Stove - Laura Schenone
Swallowing Clouds - A. Zee
Over at Duct Tape, John challenged his readers to list their 3 favorite books...which is remarkably hard (mine ended up being Lamb, Lance's book, and, since it's a business blog, Small is the New Big.). HOWEVER, since this is my</trackback>
Death By Meeting by Patrick M. Lencioni
One Minute Manager Meets the Monkey by Ken Blanchard
Still, years later, the best book I've ever read.
Mavericks at Work - LaBarre and Williams
More current and pretty breakthrough in it's thinking/presentation. I loved this book.
Olgivy on Advertising - David Olgivy
Twenty-five years later and he's still right.
It's interesting how fast number one came to me and how much of a struggle it was to get to two and three... It's also been a little revealing to see how many of the books listed above we've all read. Will definitely pick up Bird by Bird; thanks for the recommendation!
The World is Flat - THomas Friedman
The Operator - Tom King
My other two,
Jack Canfield The Success Principles
Boethius - Consolation of Philosophy
-If You Want to Write: A Book About Art, Independence and Spirit by Brenda Ueland. I heard about it through Guy Kawasaki's blog, and found it to be utterly invigorating to read. Kind of a poetic take on Anne Lamott's hilarious Bird by Bird (which is a fav too, but you said we could have 3)
-The Four Agreements by Don Miguel Ruiz. It is a nice, slim book which summarizes some Toltec wisdom in a very interesting way.
-Finding Your Own North Star: Claiming the Life You Were Meant to Live by Martha Beck. As a coach, I have referred this to hundreds of clients. Martha is not your typical fluffy self help writer, she is wickedly funny, very practical, and has a wonderful perspective on life.
Blood Meridian - Cormac McCarthy
EndZone - Don DeLillo
(All work and no play etc.)
Finding Flow, The Psychology of Engagement with Everyday Life - by Mihaly Csikszentmihalyi
Mastery, The Keys to Success and Long-Term Fulfillment
GREAT post!
The Prince of Tides - Pat Conroy
Sophie's Choice- William Styron
One - Richard Bach
One Man's Wilderrness - Keith/Proenneke
but at the first sight:
Alexandre Dumas - The Count of Monte Cristo
Umberto Eco - The Name of the Rose
Sun Tzu - The Art of War
Greetings from Hungary!
1. The Bible - Ok, 66 books in one volume.
2. The Effective Executive - Peter Drucker
3. Grapes of Wrath- John Steinbeck
OK, here are my top 3 of recent memory:
1) Made to Stick - Dan and Chip Heath
If you're a storyteller, this is a great book to help you tell better stories.
2) How to Win Friends and Influence People - Dale Carnegie
A classic book with a classic message. Be interested in people, and they will find you interesting. Simple stuff really.
3) Now Discover Your Strengths - Marcus Buckingham & Donald Clifton
This is the best book on management I've ever read, and a great one for all of us to remember to focus on what makes us all great...our strengths, NOT our weaknesses!
Baudolino - Umberto Eco
In Praise of Slowness - Carl Honore
Voltaire's Bastards - John Ralston Saul
This is a terrific post and comment thread. It's always fascinating to me to see what books have provided inspiration to others.
Here are my top 3:
1> "Word of Mouth Marketing: How Smart Companies Get People Talking" by Andy Sernovitz.
The advertising and marketing worlds are going through fundamental change, and this book is the how-to manual to survive (and thrive). I heartily recommend this book for anyone who wants to not only understand influencers, blogs, and viral marketing, but also come away with enough ideas and case studies to actually get started right away after reading the book.
Disclaimer: I used to work for Andy at the Word of Mouth Marketing Association. But I'm still a huge fan, and have alrady bought copies to give to friends.
2> "Selling the Dream" by Guy Kawasaki. This is the first book I ever read that talked about corporate evangelism. It inspired me for years, and still continues to do so to this day.
3> "The Monk and the Riddle: The Education of a Silicon Valley Entrepreneur" by Randy Komisar.
A truly wonderful gift of a book about dot.coms, VC's, and the soul. It was initially recommended by the soulful Evelyn Rodriguez. I only wish I had this book when I covered the dot.com boom-bust cycle in Chicago in the late 90's/early 2000's and met entirely way too many "Lennys".
This has been a great thread - way beyond my expectations, the funny thing is how few books get repeated and how few of these books I've read! (except of course the Bible, but I'm Catholic so I had that read at me, does that count?) I do plan to check out some new ones.
* All the Pretty Horses, Cormac McCarthy
* 100 Years of Solitude, Gabriel Garcia Marquez
* Love in the Time of Cholera, Gabriel Garcia Marquez
Hard copies of all. Portions of each book still take my breath away.
More later.
1. The Answer to How is Yes, by Peter Block. It's helped me both in business and in my volunteer work.
2. The Happiness Hypothesis, by Jonathon Haidt. Just read it and am already looking forward to re-reading it.
3. Your Money or Your Life by Joe Dominguez and Vicki Robins. It keeps me grounded and is a book I seem to pack on every trip I take to get re-grounded.
1. Hardcover 2. Library 3. very well worn paperback.
House of Leaves
Zen and the Art of Motorcycle Maintenance