DISQUS

Duct Tape Marketing: Rosy Monday is Strategic Planning Day

  • Feydakin · 2 years ago
    Black Friday is sort of an obvious name since it's the one day every retailer can be assured of being "in the black" or turn a profit.. At least they should be able to since it's the largest shopping day of the year..

    The internet side has been trying to come up with a Black Thursday, or some such silly name, for the few years..

    I do agree that an overall strategic planning day is crucial to the success of any business.. Ours happens to be in August where we determine what our "Black Thursday" plans will be along with our Christmas marketing plan.. We also have a "how did it go" strategic meeting shortly after Valentine's Day which usually signals the end of the jewelry season.. This is where we set goals for the August meeting etc..

    Being in retail our regular meetings are far more regular than most, but these are our two most important meetings of the year..
  • Thriveal · 2 years ago
    John-

    I love visionary thoughts! At my firm, we set aside the first day of the new year to pass on my vision for the firm, short- and long-term (actually I just posted on this at my blog).

    Your blog is great, and I appreciate the thoughts behind Rosy Monday (real visionaries make up their own holidays - pretty cool).

    Thanks, Jason M. Blumer
  • Mia Chambers · 2 years ago
    Hi, John -

    I think it's something in the air.

    I was just writing about the notion of deliberating focusing on a plan of action for our businesses. (Granted, I didn't come up with a nifty name like "Rosy Monday".)

    It's so easy to get caught up in the holiday hype that finding quiet time to focus a plan of action can be a daunting task.

    It's all about finding focus.

    Thanks, John.
  • sarasco · 2 years ago
    We do one of these in the summer, getting everyone who needs to be there in from our Houston office. We take a couple of days, have the discussions that need to be had about what's working and what's not, how we can improve, where the business is going.

    Then we have a follow-up a few months later, around the new year. It's so helpful to just have this as an agenda for a day or two. I like the idea of having it on a certain day every year!