Duct Tape Marketing - Latest Comments in Rosy Monday is Strategic Planning Day

Re: Rosy Monday is Strategic Planning Day

sarasco — Mon, 26 Nov 2007 18:25:07 -0000

We do one of these in the summer, getting everyone who needs to be there in from our Houston office. We take a couple of days, have the discussions that need to be had about what's working and what's not, how we can improve, where the business is going.

Then we have a follow-up a few months later, around the new year. It's so helpful to just have this as an agenda for a day or two. I like the idea of having it on a certain day every year!

Re: Rosy Monday is Strategic Planning Day

Thriveal — Sun, 25 Nov 2007 17:44:44 -0000

John-

I love visionary thoughts! At my firm, we set aside the first day of the new year to pass on my vision for the firm, short- and long-term (actually I just posted on this at my blog).

Your blog is great, and I appreciate the thoughts behind Rosy Monday (real visionaries make up their own holidays - pretty cool).

Thanks, Jason M. Blumer

Re: Rosy Monday is Strategic Planning Day

Feydakin — Sun, 25 Nov 2007 16:59:29 -0000

Black Friday is sort of an obvious name since it's the one day every retailer can be assured of being "in the black" or turn a profit.. At least they should be able to since it's the largest shopping day of the year..

The internet side has been trying to come up with a Black Thursday, or some such silly name, for the few years..

I do agree that an overall strategic planning day is crucial to the success of any business.. Ours happens to be in August where we determine what our "Black Thursday" plans will be along with our Christmas marketing plan.. We also have a "how did it go" strategic meeting shortly after Valentine's Day which usually signals the end of the jewelry season.. This is where we set goals for the August meeting etc..

Being in retail our regular meetings are far more regular than most, but these are our two most important meetings of the year..