Duct Tape Marketing - Latest Comments in Selling the Soul of the Business

Re: Selling the Soul of the Business

Jeff Chavez — Sat, 28 Apr 2007 00:09:52 -0000

A few years ago, we took this concept one step further. We owned a few home care companies in California...and decided to sell the entire business opportunity by teaching people how to start companies just like ours in other states. That process alone grew into a $5mm training business!

Jeff
www.northstarthinktank.type...

Re: Selling the Soul of the Business

aligrator - Marketing Tip — Tue, 27 Mar 2007 12:17:36 -0000

<pingback>...get that way by doing something well. Really successful businesses get that way by doing something well and documenting, duplicating, and training associates on how to do it using a system. A killer innovation strategy in these cases is to look at what ...</pingback>

Re: Selling the Soul of the Business

Sanjay Kumar — Mon, 26 Mar 2007 18:03:31 -0000

Interesting post on how successful businesses can leverage their competencies and drive additional revenue. I can see how mature businesses may take this approach to get a step up in revenues, but I think some smaller, less mature businesses may think that they are really giving away the farm. I think it takes a certain amount of maturity to go this route, and those who do will see significant upside.

<A HREF="http://www.simplifythis.com">http://www.SimplifyThis.com</A>

Re: Selling the Soul of the Business

http://femalepreneurs.com/blog — Fri, 23 Mar 2007 20:35:03 -0000

<pingback>...marketing expert John Jantsch in his post about “Selling The Soul of the Business” says that: “Really successful businesses get that way by doing something well and documenting, duplicating, and training associates on how ...</pingback>