DISQUS

Duct Tape Marketing: Small Business Newspapers Growing in Popularity

  • Vijay Teach Me · 2 years ago
    Hi John,
    Good to hear that, more local marketing for us.

    Vijay
  • George · 2 years ago
    Here's our local businees journal.
    http://www.charlestonbusiness.com/
  • Andrew · 2 years ago
    I believe that the biggest U.S. publisher of Business journals is American City Business Journals. They have a web site at http://www.bizjournals.com and are in several dozen major U.S. markets. You can find an interactive map with circulation and other data via http://www.citybiznetwork.com/index.cfm?fuseact...
  • John Jantsch · 2 years ago
    Andrew,

    I don't really consider these small business publications per se. The Business Journals are great but they don't give small business any real exposure.
  • Tim · 2 years ago
    I'd be interested in knowing if there is a small business periodical for the Philadelphia, PA region.
  • Jennifer · 2 years ago
    Tim, I agree. Why does Philadelphia seem so lacking for small business? Maybe we should start one :-)
  • Daniel Decker · 2 years ago
    John:

    My first thought when reading this was to share a list I have of all the Business Journal's in the USA with the contact info for each markets publisher and editor but then I read the comments here.

    I'd have to agree with you that the Biz Journals, while great publications, seem to cater more to larger businesses and at least in my area they slant heavy to real estate.

    What would you consider a "small business" in relation to this post? One with under 100 employees? Under __ $ in annual revenue?

    Just curious what target you are seeing these local biz papers being successful with.

    Thanks.
  • John Jantsch · 2 years ago
    Daniel,

    I'm thinking the 100 number is the upper end. These publications really do great work providing information and opportunities for the 5-10 person firm or even the independent salesperson.
  • Laura · 2 years ago
    There are small business papers in the Philly 'burbs. 422 Business Advisor for one.
  • Jodi Kaplan · 2 years ago
    There's a controlled circulation (meaning free) magazine in New York called The New York Enterprise Report.

    http://www.nyreport.com


    Jodi

    P.S. John, the new site looks great.
  • Lisa Pretko · 2 years ago
    Worked for a larger newspaper for many - many years, owned by big companies that were only interested in the bottom-line and did a great job of forgetting the "mom & pop" businesses. Started my own community newspaper a little more than 2 years ago with a simple mission - cater to the "mom & pop" advertisers and communicate only good news content! Next month my second community publication will be out on the streets.
  • bfpnews · 2 years ago
    Here is a small newspaper named the Brooklyn FreePress. It's a monthly publication I started in May 2005.
    www.bfpnewsonline.com