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I have used your last one over and over in presentations. I always talk about listening first as an important part of moving into social media instead of jumping in and ramming your marketing message out. This one exhibits it very well.
I LOVE it. This is really most excellent!
Mike
Good stuff. Our clients tend to jump right into the "build" phase. It's hard to get them to take a step back and figure out the "why" they want to get into Social Media.
Greg
The point about research is critical. I think that it would important to add in test, learn, and repeat to the growth plan.
I absolutely ADORE this graphic!!! Of course, it's completely out of "order" from the way MOST people jump into social media (myself included). GOSH how I wish I had a PLAN before I began!
Oh, and putting LISTENING before engaging - PRICELESS!!!
wow. we think alike ;-)! I have a few suggestions to offer:
1)Graphically speaking, shouldn't the manage piece be vertical because in my opinion it crosses all the layers.
2) I know you wanted to use the Maslow analogy but may be the social engagement process is better represented by a wheel where plan and manage are in the center and listen/join/engage/network/build forms a circle of steps.
3)May be manage could be replaced by 'influence' -> you've built relationship and you are now in a position to influence them.
Good stuff!
Great stuff...looking forward to more...
Ryan
Thanks for another great post.
It almost seems like this could be your Social Media Pyramid -- with this on one face, the prior graphic on another, and the third being the specific tools to use.
I still really like the hierachy of social media, too, because it gives people a place to start.
So many I've talked to look at all this social media stuff/sites and get overwhelmed....but starting with a blog seems doable, especially when they've worked through this pyramid.
With regard to plan - to me this is two simple things
1) What are our overall marketing/business objectives we are trying to achieve with social media - is is sales, expertise, connections, branding, thought leaderships, etc.
2) How can we integrate our social media activities into our overall business/marketing strategies and tactics.
-Adam
They can read more at:
4-Step Action Plan for Social Media Marketing
~Joe
In their excitement to jump on the social media bandwagon I could see many companies start right off with listening when they should probably hold off at first. It's easy for voices and opinions to be amplified by social media, to the point that these people don't represent your target customers. It's really easy to get lost in the sea of conversation.
That's why your strategy of who you choose to listen to is as important as how you go about engaging.
http://jrsays.com/2009/02/small-business-web-ti...
Embedded in that post is a link to a sample form too.
Enjoy.