Duct Tape Marketing - Latest Comments in Social Media Hierarchy Revisted

Re: Social Media Hierarchy Revisted

microgeist (TomL) — Thu, 12 Mar 2009 05:36:42 -0000

RT: @copyblogger: Graphical representation of social media marketing strategy - http://is.gd/hH0p [Yay @ducttape!]

Re: Social Media Hierarchy Revisted

microgeist (TomL) — Thu, 05 Mar 2009 02:59:10 -0000

RT: @copyblogger: Graphical representation of social media marketing strategy - http://is.gd/hH0p [Yay @ducttape!]

Re: Social Media Hierarchy Revisted

microgeist (TomL) — Wed, 04 Mar 2009 13:59:08 -0000

RT: @copyblogger: Graphical representation of social media marketing strategy - http://is.gd/hH0p [Yay @ducttape!]

Re: Social Media Hierarchy Revisted

belindaang (Belinda Ang) — Tue, 03 Mar 2009 19:00:07 -0000

RT @microgeist: RT: @copyblogger: Graphical representation of social media marketing strategy - http://is.gd/hH0p [Yay @ducttape!]

Re: Social Media Hierarchy Revisted

microgeist (TomL) — Tue, 03 Mar 2009 18:59:13 -0000

RT: @copyblogger: Graphical representation of social media marketing strategy - http://is.gd/hH0p [Yay @ducttape!]

Re: Social Media Hierarchy Revisted

JR — Fri, 06 Feb 2009 21:07:07 -0000

The "Listen" step gets easier with a web form... I wrote quick instructions on how to create a simple web form to collect opinions from customers... seemed worth including here:
http://jrsays.com/2009/02/s...
Embedded in that post is a link to a sample form too.
Enjoy.

Re: Social Media Hierarchy Revisted

Jesse Kanclerz — Wed, 04 Feb 2009 16:24:30 -0000

Great hierarchy. It's hard to tell with you graphic, but planning is the wide base that supports everything else in the social media pyramid.

In their excitement to jump on the social media bandwagon I could see many companies start right off with listening when they should probably hold off at first. It's easy for voices and opinions to be amplified by social media, to the point that these people don't represent your target customers. It's really easy to get lost in the sea of conversation.

That's why your strategy of who you choose to listen to is as important as how you go about engaging.

Re: Social Media Hierarchy Revisted

Pete Steege — Mon, 02 Feb 2009 09:56:39 -0000

I took a stab at this a while back as well - for me, it's Listen, Respond, Inspire, Share, Gather. http://tinyurl.com/dakaa5

Re: Social Media Hierarchy Revisted

Meeting rooms — Mon, 02 Feb 2009 05:15:24 -0000

Having being in the SMO industry for a while now,I couldn'y agree less. There definitely is a hierarchy. To many people only engage and build with no actual direction for their efforts.Most importanly you have to listen to be listened to as well.Great post..

Re: Social Media Hierarchy Revisted

Adam Halpern — Fri, 30 Jan 2009 10:07:42 -0000

Great blog! I couldn't agree more.

-Adam

Re: Social Media Hierarchy Revisted

Anthony Riva — Fri, 30 Jan 2009 09:34:41 -0000

Great post. Will be a good tool for explaining social media to those who don't understand it/want to get involved but believe the process is overwhelming.

Re: Social Media Hierarchy Revisted

ducttape — Fri, 30 Jan 2009 09:32:43 -0000

@Julie - you are absolutely right I do think we still have to balance both of these pyramids for different reasons, including those you mention. I think they can go hand in hand as long as we can communicate the ideas contained in both.

With regard to plan - to me this is two simple things
1) What are our overall marketing/business objectives we are trying to achieve with social media - is is sales, expertise, connections, branding, thought leaderships, etc.

2) How can we integrate our social media activities into our overall business/marketing strategies and tactics.

Re: Social Media Hierarchy Revisted

Julie Hood — Fri, 30 Jan 2009 09:28:13 -0000

While we're asking for future posts (thanks @Dane), could we get more thoughts on "Plan"? It can be a vague word for some of my clients.

It almost seems like this could be your Social Media Pyramid -- with this on one face, the prior graphic on another, and the third being the specific tools to use.

I still really like the hierachy of social media, too, because it gives people a place to start.

So many I've talked to look at all this social media stuff/sites and get overwhelmed....but starting with a blog seems doable, especially when they've worked through this pyramid.

Re: Social Media Hierarchy Revisted

ducttape — Fri, 30 Jan 2009 09:27:51 -0000

@Dane - I did just that a few days ago - http://www.ducttapemarketin...

Re: Social Media Hierarchy Revisted

Dane Disimino — Thu, 29 Jan 2009 23:26:24 -0000

Would it be possible for the next post to include a list of tools used to manage?

Re: Social Media Hierarchy Revisted

Oneicity — Thu, 29 Jan 2009 19:23:51 -0000

Fabulous visual. Makes social media so accessible when it can be overwhelming for those just coming to the "party." Planning and listening are sort of a chicken and egg deal for us. Do we plan so we can listen or listen so we can plan? Must be both.

Thanks for another great post.

Re: Social Media Hierarchy Revisted

Ryan Biddulph — Thu, 29 Jan 2009 19:03:01 -0000

Hi, Thanks for visually representing your hierarchy, it makes it easier to understand. Great stuff!

Ryan

Re: Social Media Hierarchy Revisted

Bruce Elkin — Thu, 29 Jan 2009 18:05:26 -0000

Great graphic, assuming the plan is a vision-driven, reality based plan. Lots of folks have plans that are reactive, not creative. To create what matters in this or any area, it helps to be very clear about the what and why you want to create. I'm assuming that's embraced by "Plan". Yes! Thanks for this. Best~

Re: Social Media Hierarchy Revisted

Click and Inc — Thu, 29 Jan 2009 16:17:36 -0000

I think network should be higher up there. It is quite important. I guess it does depend on what business you are in but its a good one.

Re: Social Media Hierarchy Revisted

reactlab — Thu, 29 Jan 2009 15:51:58 -0000

Excellent post/chart. Will come in handy when I next meet with the product managers I'm working with who just want to build a "cool" social media site without a lot of forethought.

Re: Social Media Hierarchy Revisted

Amelia Brazell — Thu, 29 Jan 2009 15:48:56 -0000

This graphic is terrific - And I am so glad to see you stress having a strategic plan. You post sounds like a recent talk I gave on Public Relationship Marketing.

Great stuff...looking forward to more...

Re: Social Media Hierarchy Revisted

ducttape — Thu, 29 Jan 2009 15:48:53 -0000

@chris - sure I'll share, what did you have in mind and what's your budget.

Re: Social Media Hierarchy Revisted

ducttape — Thu, 29 Jan 2009 15:47:25 -0000

@laurent - you could make a case for manage being overarching, but you could also flop and overlap most of these - I think this is the simplest way to show the point I wanted to make.

Re: Social Media Hierarchy Revisted

laurent — Thu, 29 Jan 2009 13:58:09 -0000

John,
wow. we think alike ;-)! I have a few suggestions to offer:
1)Graphically speaking, shouldn't the manage piece be vertical because in my opinion it crosses all the layers.
2) I know you wanted to use the Maslow analogy but may be the social engagement process is better represented by a wheel where plan and manage are in the center and listen/join/engage/network/build forms a circle of steps.
3)May be manage could be replaced by 'influence' -> you've built relationship and you are now in a position to influence them.

Re: Social Media Hierarchy Revisted

chris kluis — Thu, 29 Jan 2009 12:39:09 -0000

The question is would you be willing to share the steps you took to put it into perspective for all those who may under-appreciate the size and scope of each of those steps?