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If you do not interact with the community you want to be involved with you will never see any positive gains from spending any time on social media.
So, share and share alike and the courtesy will be returned.
Being the marketing, software developer and financial guy in our business I don't spend as time as I would like on social media. Most of the time I spend on marketing is spent on the search engines and our blog.
I have enjoyed reading about these systems because I can see more things I can incorporate into my marketing.
for minimum we can use twitter to gathering data or information we needs to collect. This became clear to us. and choose not to use it is a basically wrong.
Salute to Chris Brogan
He does a great job and always has great information / value to add.
I actually own a small business and use social media for all of my connecting, marketing, and promo. Here is the link to my social media system:
http://mark-hayward.com/2009/01/27/how-i-use-so...
Thanks again, and hope you have a great weekend!