Duct Tape Marketing - Latest Comments in Staying top of mind

Re: Staying top of mind

Jon Watson — Thu, 31 Jul 2008 15:05:47 -0000

Great thought John. As a matter of fact, I have every handwritten note I've received via work tacked to my wall, and I think about those people every day. That's the point of marketing - staying #1 in their minds when they think of your industry!!!

Re: Staying top of mind

TJ Chamberlain — Sat, 10 May 2008 07:38:17 -0000

I agree that nothing is more important in business than relationship marketing. It is so often overlooked as a means to stay connected with customers. I would encourage readers in this blog to visit the website link I have above, for Send Out Cards. That allows you to stay connected and send the personal notes without much effort. You can also send a gift card or gift basket to a good client as a thank you. Saying thank you in business is also VERY rare these days.

Re: Staying top of mind

Troy Bingham — Fri, 02 May 2008 18:40:12 -0000

I feel the same way. I use an automation system that sends emails, faxes, direct mail peices and autmatically facilitates phone calls based on the parameters that I have set before hand. Works great.

Re: Staying top of mind

Easy SEO — Thu, 01 May 2008 10:01:11 -0000

Hi John

As usual, valuable insight into how to better our businesses. I am going to in future make no meetings on Friday afternoon and phone the those clients that I have not spoken to in a while. You are so right you phone someone and they often say I have been thinking of calling you.

Re: Staying top of mind

Walt Goshert — Wed, 30 Apr 2008 21:53:26 -0000

Nothing is better than picking up the phone and the hand-written note.

The key is ALWAYS do this with your top 20% Ideal Clients.

Do it with the rest of your clients as time permits.

Walt

Re: Staying top of mind

Mr. Marketing Integrity — Wed, 30 Apr 2008 04:42:32 -0000

Depending on the size of your organization, it is also unique to get higher management levels involved in this personalization process as well. Often organizations get fixated on having the local representative being the sole face-to-face representation of the company. It takes you steps forward if sales managers, VP's, or even the President were to occasionally take a moment to personally contact key customers. This gives your customer a higher sense of being valued.

Re: Staying top of mind

web Content — Tue, 29 Apr 2008 02:56:28 -0000

Great post John,
I agree completely!! Aim to satisfy not only your customers business needs, but make them feel appreciated, wanted... The personal touch of your handwritten note is the perfect way to give customers that feeling... Much better than a mass-produced generic note with a blank spot for someones name....
Once again, good post.. keep 'em coming.

Re: Staying top of mind

Jon — Mon, 28 Apr 2008 13:31:27 -0000

Jon, you hit the nail right on the head. The era of trying to "woo" customers with shiny advertisements is over and we are ushering in the era of giving customers information that they can use in everyday life, and other things that show that they are more than just a number in our overall profit margin.

Here at WOWzzy.com we are in the final testing stages of launching a new system that will give every business owner a platform to easily present such forms of "advertisement" to consumers around the world based on location. Our goal is to provide business owners with an extremely affordable platform to display their business in a atmosphere that is much easier to be found in than the rain forest that is contemporary methods of searching for business.

Since we are here for you, we want to ask you the business owner what kind of things that you want to see in a business system? What are the things that are present in e-commerce that frusterate you? Your input is greatly appreciated, and I thank you for your time.

Re: Staying top of mind

Dianne — Mon, 28 Apr 2008 05:40:25 -0000

Your post just confirms what many businesses, big and small, fail to realise - and that is that marketing is every employees business and that it doesn't take a zillion dollars and a 500 page plan to market your business successfully. Instead it takes a bit of time and thought and the will to find out how you can satisfy a cuctomer's needs.

Re: Staying top of mind

Jitendra — Sun, 27 Apr 2008 23:45:44 -0000

Hey John,

Jitendra from SezWho here...Just wanted to drop by and say hi...Please let me know how your experience been with SezWho and please upgrade to a newer version that has new and improved layout and a number of other features.

Thanks, Jitendra

Re: Staying top of mind

Steve Reed — Sun, 27 Apr 2008 21:43:53 -0000

I agree with you completely. This is a great way to stand out from the crowd. I have used this some in the past and in certain situations sent a note with a book I thought the recipient would enjoy. You have reminded me I need to do this more often. Thanks John!

Re: Staying top of mind

David Marx — Sat, 26 Apr 2008 14:04:05 -0000

The personal touch means soooo much. Learned from an old gentleman, who had a rolodex he faithfully went thru every month, awa birthdays.

Re: Staying top of mind

MarketingTwins-Randy — Fri, 25 Apr 2008 15:04:59 -0000

Took your advice and wrote several notes today! I expect the same kind of feedback - it is true that no one does that anymore.

Re: Staying top of mind

Jan Richards — Fri, 25 Apr 2008 13:24:04 -0000

Great ideas - good post.

Re: Staying top of mind

JudyAnn Lorenz — Fri, 25 Apr 2008 11:57:02 -0000

John, you are a mind reader. I am working on a system like this with a client. I have worked before with campaigns that were carefully pre-planned to auto-contact people. But, I like the idea of taking it past the auto-follow up, drip systems to the personal note. Sometimes we risk, with the drips, quietly saying "Here's your darned old email, now I don't have to think about you for another week." That may be reality, but I would like to avoid the tacit statement. A personal note doesn't have to be a novel and can do the trick. Even a personal post card!