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And yes Chris might have a lot of followers and he might follow a huge number too. But he almost always responds to an @chrisbrogan and has always responded to a DM from me. He is a true social media user.
Thanks for getting him to take the time to do this podcast stuff.
Too many are using Social Media as a way to send out their RSS feeds and contribute nothing else. Use social media to build a relationship with those you follow or follow you. For example, I like to call twitter the social media tool where you can interact and learn with those you follow.
Social media tools are more then just a way to spread the word and attract links.