Duct Tape Marketing - Latest Comments in The 7 Stages of a Referral Generation

Re: The 7 Stages of a Referral Generation

Trade Show Help - Answers For — Fri, 07 Mar 2008 00:02:39 -0000

That's a good article, most people think sales is a hit or miss proposition, I'm glad you spelled it out by the numbers. We're looking for people to write for backlinks on our new trade show help community if you are interested. I like your angles and I'm a duct tape fix it guy myself.

Bruce

Re: The 7 Stages of a Referral Generation

jacobmorgan — Sun, 02 Mar 2008 01:07:23 -0000

Hi John,

I think another key factor in increasing referrals or company growth is how a company leverages its existing marketing collateral. For example, let's say you are submitting a large report to a client that summarizes the months statistics. At the end of the report do you just say thank you? Or do you let the client know about some of your other services and product offerings?

Maybe at the end of your report you can say, by the way, in addition to the web design services that we are currently doing for you, we can also create custom print advertisements. That to me, sounds much better than, "thank you."

Re: The 7 Stages of a Referral Generation

Shama Hyder — Sat, 01 Mar 2008 14:10:57 -0000

Hey John,

A good website is a crucial step in earning the client's trust.

Because it's a reflection of the time and investment you put into your own work.

-Shama

Re: The 7 Stages of a Referral Generation

Chris Cree — Fri, 29 Feb 2008 13:20:53 -0000

I was at a workshop this morning where the topic was marketing and the speaker emphasized one of the points you made, John. Everything your business does that comes in contact with your potential client is part of your marketing effort.

I need to work on improving some of those in my business!

Re: The 7 Stages of a Referral Generation

Randy Vaughn — Fri, 29 Feb 2008 11:27:17 -0000

I was with a client yesterday who needs to read this post!!! Good stuff John!
-Randy