DISQUS

Duct Tape Marketing: The Continued Rise of Crowdsourcing

  • Andee Sellman, One Sherpa · 1 year ago
    Thanks for getting these thoughts from Jeff together.
    Crowdsourcing is a complete paradigm change for those of us who have grown up in a command and control type of environment.
    I guess it's good for us to be challenged into trying new and better ways to get a business to work together across completely new supply chains and structures
  • Stu McLaren · 1 year ago
    Crowdsourcing is certainly a powerful concept.

    The one thing I wonder is at what point do you bring an end to the feedback and then start developing.

    "Feature Creep" can prevent so many people from actually getting their ideas out there and it's difficult to determine where to draw the line and release it as "version 1".

    Thoughts?
  • MarketingTwins-Randy · 1 year ago
    I hope to catch this because this is still a new term to me and I don't hear it being used much by the people I do work with - the video gives a small bit of insight into what crowdsourcing is but I'm still eager to see its applications. Certainly, @Andee, this is a day of new paradigms. If we're not aware of them, then we are sunk! Looking forward to learning . . . .
  • Zena Weist · 1 year ago
    Love the wisdom you share on crowd sourcing, John. Wondering what your thoughts are on a more granular term - community sourcing: community sourcing, or as Seth Godin would say in his latest book, Tribes, tribe sourcing.
  • Josiah · 1 year ago
    This was a good podcast, John, and I appreciate your coverage of this important trend. I know that I've personally used some version of crowdsourcing in many aspects of my latest startup - from the name all the way down to graphic design. I've found it very powerful to tap into the collective wisdom of the crowd.
  • Outsourcing Philippines · 8 months ago
    maybe soon i have to read that